Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. This is a common question. 2 new partnerships in Q1”.
Sherrilynne Starkie
APRIL 10, 2019
This week’s top five social media news for marketers and PR pros! 20 Marketing Podcasts You should be listening to. Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. Now its becoming more accessible to marketers too. Snapchat announces new features.
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Sherrilynne Starkie
JUNE 29, 2014
I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier. Related posts: Analytics: what matters to content marketers? 7 Analytics Tools to Track Local Campaigns. 8 of the Best Tools to Understand Your Social Media Traffic.
Sherrilynne Starkie
APRIL 24, 2018
However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise. Social Media Marketing Expertise. Social media marketing is a specialty profession.
Sherrilynne Starkie
MARCH 14, 2018
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Luckily there many automation tools for content discovery. Dark Arts of Content Marketing.
Sherrilynne Starkie
NOVEMBER 26, 2017
Top five: New features tools and services from the ‘Big Three’ (plus Pinterest). These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn keeps getting better and better for marketers and sales professionals. Sherrilynne Starkie.
Sherrilynne Starkie
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.
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