Mindjumpers

SEPTEMBER 24, 2012

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. The big idea has to integrate with media tools that link to each other and not just stand alone.

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Marketing Advertising Policies Activities 198

Mindjumpers

AUGUST 12, 2010

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. Let us know!

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Tips Marketing Authentication Disqus 206

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. 25% plan to add social media management tools to their social marketing arsenal in 2012.

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Survey Report Social Media ROI 250

Mindjumpers

APRIL 25, 2011

In relation to the infographic below – which represents the US market – it’s obvious that the use of social media has increased in order to drive more customers and offline sales. The infographic is created by KISSmetrics summarizing the statistics behind each tool with successful case studies.

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Case Study Marketing Statistics Study 238

Mindjumpers

OCTOBER 7, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Goals & Tools Facebook Reveals New Changes On Platform » Social Media Marketing Requires Involvement Posted by Sara Hansson Oct 7th, 2010 Tweet We have done several blog posts about social media user involvement; an element that is very (..)

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Social Media Marketing Film Foursquare 193

Mindjumpers

SEPTEMBER 30, 2010

They also express how the marketing efforts on Facebook will make their fan base grow. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at. Having a Facebook community allows the brand to listen to what the customers are saying real time.

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Facebook Marketing Policies Disqus 171

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Activities Social Media How To Marketing 206

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. So if you connect and market your business in an honest way, this can include new supporters for your product or brand. There are a lot of platforms to choose from, and many of us are monitoring more than one profile. Just try to ask yourself how many profiles your business actually has across the web?

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Social Media Tips Marketing Domain Name 247

Mindjumpers

OCTOBER 19, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. Similar Posts: Defining a Strategy To Use Content In B2B Marketing.

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Engagement Marketing Paid Search Forums 177

Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. So what is Social Marketing IQ? Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper].

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Social Media Case Study Marketing Conference 178

Mindjumpers

JANUARY 5, 2011

Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort.

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Social Media Marketing Policies Technorati 226

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

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B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

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Survey Report Social Media ROI 225

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

JANUARY 27, 2011

What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. Facebook Marketing Drive Sales. Last year, we also experienced interactive doodle versions. For instance, the anniversary of Pac Man’s release was celebrated with an interactive doodle.

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Google Brands Marketing Engineering 176

Mindjumpers

FEBRUARY 1, 2011

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. In 2002, Jeff was diagnosed with ALS (Lou Gehrig’s disease), and today he is in a wheel chair only communicating with the world through eye tracking computer technology tools.

Social Media 224

Social Media Marketing Case Study Project 224

Mindjumpers

JANUARY 26, 2011

But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Less than one-quarter (23%) are using social media analytic tools. •

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Social Media Survey Metrics Analytics 277

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Influence Measurement Tools. The Awareness Social Marketing Hub allows marketers to easily prospect, capture, target and convert leads.

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ROI Klout Data Influencer 199

Mindjumpers

DECEMBER 15, 2010

You can also get some tips on monitoring and management tools as well as some relevant statistics. Similar Posts: Social Media Marketing Goals & Tools. Tips for Viral Marketing Success: Channels, Stories and People. Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance.

Social Media 252

Social Media Technorati Overview Statistics 252

Mindjumpers

JULY 2, 2013

A built-in copyright tool even gives users the option to copyright every piece of content you post. App Content Marketing Social Network content content ownership copyright tool Monetize content Pheed Silicon Valley social platform user content' You can comment on, like and dislike other people’s pheeds.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

OCTOBER 22, 2014

Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The Advertising App Best Practise Cases Brands Content Marketing Marketing & Communication Mobile Social Commerce Social Media Visual content Best Practice content marketing content production SMM Snapchat'

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Platform Brands Content Mobile 229

Mindjumpers

NOVEMBER 7, 2014

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com.

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

OCTOBER 12, 2010

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Marketing tool for analysis. 3 Listings: How Marketers Use Social Media to Grow Their Business.

Analytics 188

Analytics API Twitter Applications 188

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The evolution from traditional marketing campaigns to a newsroom mentality is not only about finding and creating great content, but also about the processes and methods through which the content is created.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

JUNE 26, 2012

The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. Blogging is still businesses’ fourth favourite social media tool, but it is in decline.

Social Media 229

Social Media Sports Statistics B2B 229

Mindjumpers

MAY 16, 2013

This makes it a perfect tool to create visual storytelling and express creativity. Similar Posts: Vine for Brand Marketing. Brands Content Marketing Marketing & Communication Social Network App Branding creativity Instagram Marketing Video vine visual storytelling'

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Brands Instagram Social Networking Hashtag 260

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

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Mobile Brands Foursquare Eventful 272

Mindjumpers

OCTOBER 4, 2010

Posted by Marlene Friis Oct 4th, 2010 Tweet When a company wants to brand itself in a competitive market, it is a crucial element to be different. If not, it is too easy to drown among other campaigns and not receive any attention to your brand. Similar Posts: YouTube Launches Charts of Top Videos Can an Unknown Brand Become Word of Mouth?

Campaign 230

Campaign Disqus Policies Fashion 230

Mindjumpers

DECEMBER 8, 2017

Our tasks are to consistently train all agencies and markets working with the brands’ social media. Our key areas of responsibility: Developing, updating and implementing social media guidelines, processes, tools and templates. Results: We have successfully on-boarded more than 250 people from over 50 countries.

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Groups Groups Guidelines Social Media Management 100

Mindjumpers

JUNE 20, 2019

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. unique markets, across four different channels.

Banking 100

Banking Influencer Travel System 100

Mindjumpers

JUNE 12, 2013

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Similar Posts: Facebook Is Global, But Social Is Local.

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Report Nielsen Overview Compete 244

Mindjumpers

MAY 18, 2011

I have looked into what they are and how they can be used for marketing. In Europe and the US, the 2D codes are fast developing into a marketing tool that connects the offline world with the online. 75% of all printed media in Asia include barcodes as a marketing tool. What are QR codes?

Posterous 242

Posterous How To Smart Phone Reputation 242

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. Get started.

Analytics 167

Analytics Brands Overview Small Business 167

Mindjumpers

SEPTEMBER 3, 2010

One of the interesting values is the fact that it kills of all the different applications we use for different sorts of communication and through time, it seems that instead of using different applications and tools, we only need one platform. In the process of finding the right tool for us, we tried out Yammer and the products for 37signals.

Yammer 191

Yammer Nielsen Policies Disqus 191

Mindjumpers

OCTOBER 6, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Do you use social media and the proper tools to measure, engage and act? Your website is the hub of your marketing activities. Blogs are hubs of social media marketing activities. How will you improve your overall marketing strategy?

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

SEPTEMBER 2, 2010

This way, Facebook is central to the company’s marketing of online products. The company is in general really good at integrating their social marketing efforts together with their main corporate website and using the Like-feature as a marketing tool.

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Facebook Disqus Fashion Policies 220