Jeff Esposito

JUNE 4, 2012

When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing. Having a tool to help make a decision easier might help make the customer’s purchase intent increase. If you guessed yes, you were incorrect.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

JULY 30, 2012

Marketers’ have spent their careers creating ads that drive consumers to purchase with little or no customer input. Instead, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. And why should they?

Team 44

Team Resources Buy Examples 44

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. If you are shaking your head, let me explain.

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. A free online tool won’t give you a quick answer. Before I get into this week’s Five for Friday , I have a public service announcement/favor to ask. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. And really different tools can be used to measure different things.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. If you are shaking your head, let me explain.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

MARCH 4, 2013

Probably not, if you are one of the thousands of marketers, PR folks, movie buffs or music nuts (or a combination of the above) converging on Austin, its safe to say that you won’t see anything quite like SXSW. Is there anything like Texas in early March? The collection of people, and hipsters, is quite astonishing.

Smart Phone 52

Smart Phone Hotels iPad Energy 52

Jeff Esposito

FEBRUARY 23, 2011

Was this a good marketing tool or is it just distasteful. So I decided to reach out to my friend Justin Goldsborough for his take on the subject. He offers a bunch of great insight in this counter-post. What say you?

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

AUGUST 24, 2011

Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

Creative Commons 26

Creative Commons Disqus Travel News 26

Jeff Esposito

JULY 11, 2011

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. Article sharing can be automated to an extent using third party tools.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

DECEMBER 24, 2010

Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies. While the post just scratches the surface of the data, I am hooked and would like to see more.

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

MARCH 2, 2015

The tools are f **g awesome (I can say f**k here right?) As a marketer, it is a gateway drug and helpful tie in to discovery. Google allows for failure and rapid innovation, they are also good at cutting their losses – Glass anyone? These splits are actually fascinating to me as an Android and intenet user.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

The tools are f **g awesome (I can say f**k here right?) As a marketer, it is a gateway drug and helpful tie in to discovery. Google allows for failure and rapid innovation, they are also good at cutting their losses – Glass anyone? These splits are actually fascinating to me as an Android and intenet user.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 25, 2011

On the other hand, this should make privacy aficionados get their panties in a knot; because their updates are being used I marketing…kind of like the Gmail complaints. Tools are great, but in a way they have made us extremely lazy. 9 Keys To Communicating Diplomatically – The one thing that I suck at is diplomacy.

Privacy 23

Privacy Skills Industry Social Media 23

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 8, 2014

One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JUNE 20, 2011

In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. At the end of the day internal pissing contests between public relations, advertising, IT, marketing, etc. need to stop.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

AUGUST 13, 2010

I will be on a panel discussing engagement on the corporate level including best practices, tools and some measurement. However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. Who “owns” social media? –

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. While I agree with many of them, without substance they breed skepticism. If you are confused, let me clarify. So how do you overcome this?

Metrics 24

Metrics Creative Commons Disqus Exercises 24