Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 21, 2019

The thinking was that because marketers were now armed with lots of data there would now be a more harmonious relationship. Marketers have become so obsessed with tools and resources that drive sales, that they have forgotten about, wait for it, the customer and the experience. A better customer experience.

Retail 186

Retail Meeting Resources Products 186

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JUNE 9, 2010

Below is a deck that I did for a Brighttalk Webinar this morning. There just may be some sites in here that you don’t know about.

Microblogging 162

Microblogging Twitter Tools Social Media 162

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MARCH 17, 2015

Content curation tools are great. This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation'

Content 100

Content Curation Data Platform 100

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. How many of you currently use Linkedin in your social media marketing/marketing efforts? New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. As their name belies, Find better Twitter tools and share your favorites. Paul Gillin.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

APRIL 7, 2010

All social media should mean to you is that it allows for you to add tools and channels to your marketing mix that help you connect with your customers and future customers. Tags: Marketing social media sales marc meyer smb's. Making them happy means you live to play another day. It’s time to move on.

Social Media 166

Social Media Tools Marketing 166

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. 4) Converting the traffic -This is the holy grail of web marketing and sales.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. Fan Page List has all the data.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JUNE 15, 2010

It just seemed like a cool network to join; Or a cool tool to use, or a good idea at the time. Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

OCTOBER 27, 2023

Fact-Check : Use fact-checking websites and tools to verify the accuracy of claims or news stories. This is like the first bullet point but if your go-to source is not credible or if all you do is watch or listen to ONE source for your information and think that’s credible enough for you, then how would you know ever if something was fiction?

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. The Digital Marketing Essential Reader. Lastly I want to give a quick shout out to the folks over at Junta42 they just released their eighth installment of the Junta42 Top Content Marketing blogs list.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Is it tools? Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. Is it a platform?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

SEPTEMBER 27, 2010

The rest of what is happening is the self promotion or the marketing of one’s self or company. Sure you can peel back the time line to a certain extent-but the point is this: There are conversations and then there is the rest of what is happening on Twitter. Without that foundation, you’ll just swim in a sea of ambient awareness.

Conversation 171

Conversation Twitter Construction Applications 171

Direct Marketing Observations

JUNE 10, 2010

Should marketers be concerned? It’s actually good news for them and those of us that use ALL aspects of Twitter that contribute to it being one of our primary tools for: Networking. The COO of Twitter just said that no one uses his product as it was initially intended. Creating awareness. Finding clients.

Microblogging 143

Microblogging Twitter Conference Conversation 143

Direct Marketing Observations

SEPTEMBER 4, 2015

If you, as a digital marketer still don’t know what that value is, well then, shame on you. First and foremost, I use it as a competitive intelligence tool. In 2016, it should be readily apparent that each relevant social platform has a specific value to us. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

FEBRUARY 5, 2010

6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. It’s a very clear way to demonstrate value. Be part of the conversation.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 12, 2011

For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. The seat is the tool or the platform for discussion. But what Linkedin really is, is it’s our vetting tool. Social is the accelerant.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent? Bottom line.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. What happens when consumers demand (or request) product features instead of market research? IBM used to be renown for using this tactic and now it’s being used in a different way.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 7, 2010

The question or challenges continues to present themselves to me and that is, trying to find someone with a blend of skill sets that can take on the challenges that this new marketing and communications world has presented us with. Know what web tools can make your job better and make us better. What types of skills are needed?

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JULY 19, 2012

To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

OCTOBER 12, 2012

I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve looked at social data for a month and I have discovered two hurdles and one gap.

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. We sometimes stick to what we know best and oftentimes say that integration of social media should occur in marketing; but that’s a short sighted attack. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

JANUARY 27, 2010

I’m always looking for the new tool. Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren. What are you looking for when you read the latest link bait blog title? Because people keep buying them. Share this Post.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JULY 20, 2011

That means providing you with the business services, tools, entertainment outlets and peripherals that can casually prevent you from thinking you need to use another service or site to achieve said service or tool. Which leads us back to Google + and the logjam. Google + is cool, it may even fill a need, but is it a Facebook killer?

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 10, 2011

Social media can do a lot of things especially in the worlds of awareness, HR, sales, marketing, PR and communication but it may not help when it comes to the employee who feels that they are not getting anywhere. How can we empower, reward and engage our employees to higher levels using some of the basic success tenets of social media?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. It looked pretty bad but there was something to be said about doing it without the aid of templates and the myriad of tools and programs available today. Moment #1 possibly occurred when I built my first website. That was pretty cool.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MAY 13, 2022

The proliferation of apps and tools for creative purposes skyrockets in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 16, 2011

Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.

comScore 182

comScore Influencer Survey Study 182