Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

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Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

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B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JUNE 25, 2008

Re-printed below is a post of mine from August 2006, Tools do not a master make , that explores a similar theme. = = == ==. No tool of modern technology is as universally used, and almost as universally reviled, in the world of business and government as is Microsoft PowerPoint. I just dragged-and-dropped.

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Tools Nielsen Posterous Skills 109

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. Our goal as a Social Media Marketing team is to engage in more conversations this week than we did last week and have better relations as every week goes by!

Marketing 174

Marketing Issues Team Conversation 174

Buzz Marketing for Technology

JUNE 27, 2008

Decision Tools. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.

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Research Strategy Policies Marketing 208

Buzz Marketing for Technology

JULY 24, 2008

Search Common Craft: Being Lightweight: Tools We Use. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. So, this concludes the tools part of the series. lightweight.

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Apparel Tools Wiki RSS 122

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

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Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. (In What does this mean for marketers? Blog subscription.

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Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

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Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

JUNE 27, 2008

Authoring Tools. Rapid eLearning Tools. eLearning Tools. Tools to Make Reading & Research More Effective : eLearning Technology. tools to do a better job reading and researching topics. or sometimes specific like "What simulation tool best meets this requirement?" tools help us in doing a better job of this.

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. There is NO Passive Marketing with Social!

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

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Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 5, 2015

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! In Mike’s case, he has 160 markets to evaluate, while Andrew has 120.

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Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

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Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

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Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

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Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 10, 2011

You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool. From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth.

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Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tweet This!

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Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Their most often used media and communications tools. Here is an overview of that advice.

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eBook Loyalty Research Data 223

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Innovation Through Market Games. Innovation Through Market Games.

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Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

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Forums Data Skills One Spot 253

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

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Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

SEPTEMBER 17, 2015

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.

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Liveworld Company Storify Microsoft 100

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike.

Crowdsourcing 185

Crowdsourcing Applications Mobile Hashtag 185

Buzz Marketing for Technology

MAY 15, 2013

That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Other types include customer relationship management (CRM) data and social media data.

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Retail Analysis Analytics Data 202

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

APRIL 27, 2010

Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. We felt it was important for us to provide you with the tools you need to structure your contact center’s process and effectively collect, organize, and distribute social media information within your organization.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. When I spoke to the POSSIBLE team they reported this free demo introduced them to a data warehouse automation tool from TimeXtender.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

JUNE 27, 2008

tools and other ICTs effectively to develop and advance their work. >. On my blog I write about how to use the tools - the different social networking sites - but the tools come and go - what’s important is the art of networking. And, that’s why (I think) - I’ve been successful using these tools.

Web 2.0 100

Web 2.0 Project Wiki Tools 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Posted in Business Intelligence Testing. so any delays that arise are dealt with during the summer, and the bigger issues can get resolved before shopping season begins.

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ROI Project Research Survey 241

Buzz Marketing for Technology

MAY 22, 2013

Retailers now have the technology to go far beyond these persona/segment-based tools. Along the way, there are a number of touch points, including email, direct marketing, advertising, customer service, and so on. And isn’t that what their new strategy is all about—giving the customer what they want where they want it?

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Meeting Strategy Retail Compete 232

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JUNE 27, 2008

Wiki tools. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. If you think Social Media is just for marketing – think again. And Legal has been working and reworking policies on Social to adapt to the changes.

Company 174

Company Social Media Web 2.0 Policies 174

Buzz Marketing for Technology

MARCH 25, 2010

The folks at Dell confided in me and said if they knew now and had the tools in place to listen to customer via social they could have spotted that trend before it hit the front page of the NY Times. Tags: Customer Support Interactive Marketing RSS Social Media Support. Just ask Dell regarding their batteries that caught fire.

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RSS StumbleUpon Exercises Digg 171