Ari Herzog

article thumbnail

Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself?

Marketing 161
article thumbnail

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I spoke at colleges. I networked.

Meeting 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Obama Sets Online Marketing High

Ari Herzog

It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. The online marketing industry will benefit greatly from the competitive spending that will surely follow this $1 billion campaign. Thank you for reading!

Marketing 154
article thumbnail

The ROI of Social Media

Ari Herzog

In many cases, social tools are put through more rigorous tests of utility than other tools. I don’t think we are ever going to see a tool as successful as email, but social tools are becoming a part of daily operations and collaborative success. Marketing Strategy culture'

ROI 154
article thumbnail

Mash the Web with Ucubd

Ari Herzog

Longtime readers know I receive too many email marketing pitches, and most of them suck because they lack personalization. What do you think about creating social media & marketing content by creating mashups like YouTube+Twitter or YouTube+Amazon? Tags: Social Media email marketing onlinemedia tools.

Mashup 133
article thumbnail

Why Your Website Might Lose its Google Rank

Ari Herzog

Andrew May explains the rationale in a longer post about the importance of mobile web design — but the takeaway is you need to run your website through Google’s free tool to determine if you are mobile friendly. I live in northeast Massachusetts and I ran seven city websites through that tool. Marketing design'

Google 70
article thumbnail

How to Delete and Send Twitter DMs in Bulk

Ari Herzog

Twetto is a tool that lets you blast a singular direct message to a random list of your followers. Think about this from a marketing perspective, but be forewarned that twittiquette frowns on DMs that look like marketing. Tags: Productivity Roundup Showcase Sunday tools Twitter. Bulk Send Twitter DMs with Twetto.