Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

SEPTEMBER 20, 2011

3) Tracking Sales: If you are looking to track your sales directly from social media, be ready to invest in some additional tools. If you utilize non-digital forms of marketing, then let your social media pro in on the details. Google Analytics is a good start, but it won’t be enough.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

AUGUST 29, 2011

Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. Storify is another Twitter curation tool and a story-teller’s dream. Twylah is another curation tool that has a great lay out, that’s easy to read. I do wish that I could add my Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 24, 2011

There was no time for large scale innovation, manufacturing plants at that time had to work with the tools and time frame they were given (sound familiar?) Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. Metrics will be the tool by which you evaluate success.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. With both tools its important to have 1:1 engagement. Creative Commons Photo by Daehyun Park. Two of those words are “audience&# and “community.&#

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Its in the hands of the people – its the ultimate intersection of social media: the blending of digital tools and humans. Will that change? I don’t know.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

DECEMBER 21, 2012

Metrics will be the tool by which you evaluate success. Download Your Free Social Media Metrics Tool Here. Being specific makes measurement much, much easier. In the social media strategic plan template, this column is labeled “Goal/Objective.” ” The WHAT: Now identify your metrics.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

NOVEMBER 22, 2011

You do have to “unfollow” one at a time, but its still a handy tool if you’ve reached that mysterious Twitter ratio of followers vs. followed. While this is an addictive tool, its also hard to bring it back to an actual business objective. And what feature are these types of tools most missing?

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

OCTOBER 30, 2012

Its not about using the tools, because that can be taught, learned or observed. I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted? What’s it all about?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

FEBRUARY 21, 2012

I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media. But it struck me.

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JULY 28, 2011

According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. The paid version is well worth it for particular campaigns.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 26, 2011

I think used to think engagement was a great measurement tool. When something’s interesting, people say so. When its not, well – they ignore it. Its that simple (or that complicated). When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? We know that humor is a powerful tool, especially in social media. Will there be more? However, what creates trust and what creates action can be different.

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Think beyond the marketing team. Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 9, 2012

This month’s “Tool Tuesday” is going out on Friday. I’m breaking a rule, because I am a wild and crazy rebel. Do I know how to party or what? I just couldn’t help myself. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JULY 23, 2012

There are tools (enterprise level) which will proactively alert you when something is blowing up. But in the absence of a pricey tool like this, you’ll have to make up for it with proactive listening. Social media listening is a proactive action. 2) Crisis Communication Plan .

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

OCTOBER 28, 2012

Social media isn’t a frivolous game when it comes to emergencies – its an imperative tool. Incorporating social media will take a concentrated, coordinated, planned effort. And that effort should be a considerable priority.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently.

Klout 177

Klout Comparison Influencer Airlines 177