Waxing UnLyrical

MAY 23, 2012

Consider these seven tips for getting more donors for your nonprofit a preview of the series: 1. 7 Tips For Getting More Donors. Ruthellen Rubin , CFRE (Certified Fund Raising Executive) and professor of philanthropy at New York University, teaches the series. Develop a case for support.

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Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Waxing UnLyrical

OCTOBER 6, 2011

Here are five tips to do this. Sure, there are centenarians blogging, but there is a reason all those commercials run by medical supply companies targeting senior citizens offer to send them a free VHS tape, rather than connecting online (hat tip to Scott Stratten for that insight). Look at hard numbers, not just anecdotes.

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Waxing UnLyrical

APRIL 24, 2015

Remember how last week we were talking about how community is really what powers successful content marketing ? Tips on Measuring Community [April #measurePR Recap] is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Tips on Measuring Community [April #measurePR Recap]. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Waxing UnLyrical

JULY 1, 2011

Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Photo credit: Mark Wallace via Flickr, CC 2.0. Shakirah Dawud is the writer and editor behind Deliberate Ink. You can also connect with her on Twitter.

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Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you’ve recently started a new job, what tips would you add?

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Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

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Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Tip #2: Utilize Social Media.

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Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. Tjan offers some tips for effective communication. Why:When so much is written about networking and business, there are some unusual tips here.

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Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. Here’s how you make marketing people love. 5 tips to liven up long stories. Quick tip: build a multi-media knowledge base.

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Waxing UnLyrical

SEPTEMBER 16, 2013

5 Traffic Generation Tips Every Blogger Should Try. 7 Tips to Creating an All-Star Event. Why: In this guest post for WUL, Susan Rubin of current SBCI client Cision offers stellar tips on holding an event that will build relationships and nurture leads. 5 Metrics Every B2B Marketer Should Track.

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Waxing UnLyrical

AUGUST 28, 2018

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Check-off these four tips the next time you’re asked to write a story for your brand and tell us how your readers engaged with the content in the comments below. Set the stage.

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Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? 6 Simple Tips to Grow a Large Email List. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. What are some of your favorite tips, tricks, and tools?

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Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. This will give you more insight on what they’re interested in and their needs.

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Waxing UnLyrical

DECEMBER 22, 2014

Kitiya Palaskas offers some timeless tips to help get you on track. 3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits. Burn Out or Burn Bright?

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Waxing UnLyrical

JULY 29, 2013

Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company.

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Waxing UnLyrical

JUNE 1, 2015

Either way, the tips on evaulating content in any of today’s roundup posts might help you move from “meh” to “yeah!” The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. Any stellar tips you’d like to share?

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Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Silly, But….

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Waxing UnLyrical

JUNE 3, 2013

Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community. Lee Odden offers some great tips here. Do you have a great community management or building tip you would like to share? How to Increase Business Blog Traffic, Readership, & Community.

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Waxing UnLyrical

JULY 8, 2013

How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! How do you make your content marketing strategy most effective?

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Waxing UnLyrical

JANUARY 6, 2014

Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Top Marketing Predictions For 2014. Wishes for a Simpler Time. and shares her wishes for you in the new year.

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Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Carrie Morgan shares tips on being successful, including some from me!

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Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” 5.

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Waxing UnLyrical

APRIL 22, 2015

Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each.

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Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. Finding Inspiration for Your Email Marketing. 3 Ways To Use Your Email Signature to Market Yourself. 3 Ways To Use Your Email Signature to Market Yourself. Here are some ideas. ” 4.

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Waxing UnLyrical

APRIL 2, 2014

Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Want more tips, tweaks and techniques for writing messages that sell products, services, programs and ideas? Get FREE writing tips when you subscribe to Ann’s popular e-zine. Catch Your Readers.

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Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

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Waxing UnLyrical

MARCH 2, 2015

5 Tips You Should Be Leveraging for Event-Based Content Creation. Why: “Creative web content is all the rage in the marketing world. Be sure to check out Part II for more tips.). What’s your best content creation tip? Why: “The BEST content is found deep within your heart and soul,” points out M.

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Waxing UnLyrical

NOVEMBER 7, 2014

Tip: don’t make this overly complicated. Tip: Sometimes it is possible to cull this information from information available online, or from prior research the organization has fielded. Tip: You may need to use a combination of platforms. So what you want to do for your client is simply kick this up a notch. That’s ok.

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Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network.

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Waxing UnLyrical

AUGUST 15, 2016

I oversee all ABX marketing, public relations, social media and sales. But, of course that was years ago and I’ve come to understand its value and necessity as part of larger marketing programs. I want to tip my hat to your campaign, Shonali, because I don’t think I’ve ever seen such dogged consistency anywhere else.

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Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme.

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Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” A Few Body Language Tips. Communication Guest Posts body language nonverbal communication presentation tips' Guest Post by Rob Biesenbach. It’s all about your body language, right?

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Waxing UnLyrical

AUGUST 8, 2019

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. Image via Pexels. You can follower on her Twitter here.

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