Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

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Team Meeting Report Social Media 89

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

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Team Examples Marketing Training 110

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings.

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Team How To Social Media Management Trends 188

Pam Moore

APRIL 7, 2024

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation.

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Team Training Resources Collaboration 78

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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Team Marketing Collaboration Hubspot 116

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 231

The Social Media Hat

OCTOBER 15, 2018

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution.

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Team Marketing How To Cost 165

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? Like What You Heard?

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Team B2B Marketing How To 131

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary.

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Team B2B Apple Marketing 144

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Team Tools Marketing Hubspot 86

Meltwater

FEBRUARY 6, 2020

With the fast-paced evolution of modern marketing, your team needs the talent and knowledge to keep up. Could your current team members be lacking in must-have modern marketing skills?Build Build Your… Read More >>>.

Team 145

Team Marketing Skills Report 145

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. Let’s get into why.

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Team Social Media Management Skills Trends 132

Social Media Marketing

JANUARY 2, 2023

Listed are some tips and tricks to help you create successful corporate video production projects with your remote team. Make sure all team members have access to a strong, reliable connection to ensure smooth video calls and screen sharing. Consider investing in equipment that will help your team create professional-looking videos.

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Team Products Video Tips 147

The Social Media Hat

SEPTEMBER 25, 2023

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

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Team Social Media Marketing 169

Sprout Social

FEBRUARY 4, 2021

As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. It’s compatible for Mac OS X devices and is another great tool for creating professional YouTube and marketing video content. Final Cut Pro.

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Team Video Tools Marketing 125

Buffer Social

JUNE 19, 2023

We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work.

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Team Content Project Collaboration 109

Sherrilynne Starkie

JANUARY 27, 2020

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. The post What’s your social media marketing budget?

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Social Media Marketing Proposal Consultant 486

The Realtime Report

NOVEMBER 25, 2022

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Marketing for sports teams doesn’t have to be expensive either.

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Sports Team Strategy Tips 91

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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Team Marketing B2B Eventful 160

Oktopost

JANUARY 14, 2024

This is especially true for larger marketing teams where there may be several people responsible for contributing to the creation of stop-the-feed social content. In the past, to collaborate with team members in Oktopost, you could only add a note to a scheduled or draft post once they had been sent for approval.

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Collaboration Team Social Media Management B2B 62

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! It’s become easier to track marketing efforts and measure success. But can numbers alone predict success?

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Team B2B How To Marketing 100

The Social Media Hat

JANUARY 20, 2024

What if your team could boost your brand's visibility? The post Employee Advocacy Unleashed: Turning Your Team into Brand Ambassadors appeared first on The Social Media Hat.

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Team Brands Social Media Newsletter 78

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Research Report Social Media CPM 257

Amy Porterfield

SEPTEMBER 28, 2023

Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.

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Team Strategy Marketing System 103

Amy Porterfield

MARCH 21, 2024

I've […] The post #663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies appeared first on Amy Porterfield | Online Marketing Expert. Today, I'm feeling grateful for running my business for the past 15 years!

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Team Strategy Marketing System 60

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

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Retail CSR Marketing Yahoo 178

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

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Team Authentication Proposal Social Media 116

Oktopost

JANUARY 20, 2022

Watch the recording: Want to hear more from renowned marketing leaders on trust? In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. A marketer right down to the bone, Richard is currently serving as CMO of Cambridge Design Partnership.

Team 125

Team B2B Apple Marketing 125

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

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Team How To Marketing Atlassian 99

Buffer Social

JANUARY 20, 2023

It's also a significant time for our Support team. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. The Customer Advocacy team are usually eager to try it out.

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Team Products Features Review 88

Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. While some roles are more naturally suited for an office environment, many marketers hold positions that can be done remotely, if that’s what they prefer. Anyone else?

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Team Marketing How To Policies 113

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

Collaboration 85

Collaboration Template Templates Team 85

Amy Porterfield

JANUARY 24, 2023

Listen on… The transparent conversation I had with my team after 3 team members quit back-to-back This past year, in a very short period of time, I lost three people on my marketing team.

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Team Conversation How To Marketing 75

Amy Porterfield

MARCH 14, 2023

Listen on… According to Harvard Business Review, there are toxic effects of branding your workplace a “family” Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ appeared first on Amy Porterfield | Online Marketing Expert.

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Team Company Review Brands 85

Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). Social media and customer relationships go hand in hand.

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Team B2B Platform Analytics 108

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

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Project Team Journal Hosting 62

Sprout Social

JUNE 2, 2021

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. A working style is how you naturally operate in a team environment. This is where working styles come into play.

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Collaboration Team Project Types 124