Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Team Loyalty Reputation 99

Social Media Strategery

OCTOBER 8, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

AUGUST 22, 2013

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Marketing in the Round - Marketing and PR are no longer the only organizational touchpoints with the public.

List 131

List Class ROI Sports 131

Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy.

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

MARCH 29, 2012

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? It's to help your organization reach its communications, marketing, and sales goals.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

MARCH 1, 2018

We’d love to develop an entire issue on your client including an interview with your CEO, several other members of the leadership team and a feature video that will run online. The convergence of PR, marketing and advertising has only worsened the issue. It’s marketers who view this as another extension of native advertising.

Advertising 63

Advertising Issues Buy Journal 63

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MAY 11, 2012

For years now, I've been telling my teams, my clients, and anyone else who will listen that they need to read the Cluetrain Manifesto , internalize it, and put it into action. " Unfortunately, to many, this is still revolutionary thinking in the advertising, marketing, and even PR industries.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing").

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. Following Annabelle’s lead, I’ve come up with a few questions that I now ask my teams all the time -. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

MARCH 11, 2012

This week I'll be moving to Chicago and then on March 19th, I'll be joining Cramer-Krasselt's PR team as a Vice President, Management Supervisor. Seeing them progress in their careers, get promoted, win awards and develop their own teams is one of the things I’m probably most proud of.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MAY 12, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. Participants not only understand the concepts, but are actively deploying these solutions within their project teams. Government 2.0

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

FEBRUARY 2, 2015

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? They said Pittsburgh is where you go if you can’t hack it in a bigger city or when you’re ready to slow down and take it easy. I want to prove them wrong.

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

FEBRUARY 21, 2012

They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands." What makes them so effective? They're honest.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

NOVEMBER 24, 2010

As these New Media Directors have found out, social media doesn’t exist in a vacuum – there isn’t one person or team that can own it. The position of New Media Director then is just a means to an end. It’s just a phase.

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

SEPTEMBER 25, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 I’ve always been a huge sports fan and used to work in public relations for a minor league hockey team , so I was extremely excited for this opportunity. Sports teams have too much gain from social media and too much to lose by not engaging – it’s a no-brainer to me.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet. A food brand?

Class 75

Class Social Media Forums Price 75

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Let me explain – as I mentioned in one my earlier posts , I’m currently a consultant within the Strategic Communications team at Booz Allen. Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. The ability to easily update and share your weekly status report with your entire project team without having to sift through multiple versions in your inbox?

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

SEPTEMBER 18, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Let me explain – as I mentioned in one my earlier posts, I’m currently a consultant within the Strategic Communications team at Booz Allen. Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Let me explain – as I mentioned in one my earlier posts, I’m currently a consultant within the Strategic Communications team at Booz Allen. Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

MARCH 3, 2011

I can see tons of potential for integrating this into classes to enable collaborative note-taking and enhance group projects; I can see clubs and sports teams using it to help coordinate meetings/work collaboratively, etc. SR: Where do you see the Schools App going from here? MS: We’re solely focused on education.

Education 130

Education Class Groups Groups 130

Social Media Strategery

NOVEMBER 30, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 101 , buy-in , marketing , social media , web 2.0 on our Social Media Investment team wiki page on our internal social media platform. on our Social Media Investment team wiki page on our internal social media platform. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

JUNE 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Bottom up seems to be the most popular starting point, but without a management team that rewards and promotes it, E2.0 Government 2.0 Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

MARCH 1, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Of course in our grade centric world, we still need a method to assign some stupid letter to it, so lets have Team Teaching, three teachers assigning a letter grade to the student’s participation and effort. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

MAY 26, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Kudos to Tim , Laurel , Mark , Suzanne , Jessica , Alex , and the rest of the O’Reilly team for pulling together another great event. For me, any and all success that I or my firm has had can be traced back to the work of my team. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

OCTOBER 27, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JUNE 7, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 That’s great marketing-speak, but bottom line, what’s in it for me? Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. and want to show it off?

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

AUGUST 8, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Government 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MAY 2, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Government 2.0

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MARCH 23, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Some thought their team should control social media for the entire organization while others felt a more decentralized approach would be more effective. Others wanted to create an integrated process team with representatives from across the organization. Government 2.0

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

DECEMBER 22, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 I compare this type of thinking to a football team that goes out and drafts really talented receivers, but stick them into an offense that’s focused on running the ball. Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

SEPTEMBER 15, 2014

Try to run your department like an agency and watch as you slowly isolate your team from the rest of the agency, leaving adversarial relationships in your wake. Doubling the number of people on my team isn’t a success metric. Public Relations agency branding leadership management marketing pr'

Team 103

Team Meeting Campaign Metrics 103