Jeff Esposito

NOVEMBER 18, 2013

My love for Sesame Street’s social content marketing is well documented. The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. Working with them would truly be a dream job, but is not something I ever expect to happen.

YouTube 42

YouTube Meeting Team Company 42

Jeff Esposito

MAY 6, 2013

While the new digs mean more space for the team at Zappos, Hsieh does not want his employees to get lost in this space. Is it your team and direct co-workers? Imagine seeing the same developer or accountant or marketing manager walking in each day. Relationships are key – who do you talk to regularly in your office?

Community building 46

Community building Project Communities Company 46

Jeff Esposito

SEPTEMBER 4, 2012

Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

SEPTEMBER 8, 2011

The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

MAY 17, 2011

After some back and forth over the phone, their social media team had me fixed up right. To me this is just Citibank talking out of both sides of their mouth while also screaming at the top of their lungs that they were the first to market with a CEO fan page. It sucked and the phone support at Citibank couldn’t help me out.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

MAY 23, 2012

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data.

Team 42

Team Data Brands Marketing 42

Jeff Esposito

JULY 25, 2012

Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.

Review 43

Review Study Research Report 43

Jeff Esposito

JANUARY 14, 2013

For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

MAY 29, 2015

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 team (yeah that was a thing), we tried to formulate the same principles that we had with Twitter.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 team (yeah that was a thing), we tried to formulate the same principles that we had with Twitter.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Catch y’all next week and hope you enjoy this week’s edition of Five for Friday. I am not going to lie, I truly believe he’s right comparing them to the G-Men.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

JULY 2, 2012

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked.

Retail 42

Retail Social Media List Trends 42

Jeff Esposito

DECEMBER 15, 2011

With three weeks left in the NFL season, teams are gearing up for the postseason while fans across America are looking at their fantasy team and weekly office pools to see if their diligence throughout the season is going to land them a payday. These posts also carry a positive negative or neutral connotation.

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

MARCH 4, 2012

Marketing/PR/Social Media folks who work with customers. Heads of support/customer service teams. Check out the video above for my full review. People who can benefit from this book: Executives looking to become more customer focused.

Case Study 38

Case Study Review Study Team 38

Jeff Esposito

APRIL 4, 2011

Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. I would also argue that the needs of a CRM department are much different than those of a marketing department or PR team/firm. Change is coming and there is nothing we can do to stop it.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

APRIL 3, 2012

Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. First came the fan apparel then came the on-field gear capped off with a player who endorsed Nike from each team donning the new gear. It is rare for me to get geeked out about a product launch for a brand.

Apparel 43

Apparel Case Study Sports Study 43

Jeff Esposito

MAY 31, 2011

Some common areas include: marketing, product management, PR, user experience and quality assurance. Then think of things that each area should do, for example; is your product team looking to expand its audience? Instead, focus on the principles and methodology that your team and the company will be focusing on.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

NOVEMBER 17, 2010

While I don’t like the B’s, I do think that the commercial shows a human side of the team and some savviness on behalf of the marketing team to turn something around so quickly. Do you think that other sports teams could benefit playing off videos made in their arenas that achieve viral success?

Sports 29

Sports Team Video Social Media 29

Jeff Esposito

DECEMBER 15, 2011

With three weeks left in the NFL season, teams are gearing up for the postseason while fans across America are looking at their fantasy team and weekly office pools to see if their diligence throughout the season is going to land them a payday. These posts also carry a positive negative or neutral connotation.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

MAY 9, 2012

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JULY 8, 2013

Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. It was unchartered territory that even PR pros couldn’t grasp.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JUNE 10, 2013

That got me excited – almost excited enough to tell my sleeping pregnant wife about, but I decided to wait until the morning – because I live outside of Boston and unless the Ravens are on national TV or hosting a nationally relevant NFC team, I have to go to a bar or follow along online to catch games.

Sports 45

Sports FAQ iPad Mobile 45

Jeff Esposito

JUNE 29, 2011

Reducing push marketing spend. If you and your team cannot build up a system to report on these benefits, the company may look for someone who can. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn. Identifying customer issues with product/services.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

NOVEMBER 3, 2010

Unlike many free agents who crush the hopes and dreams of folks by leaving their team, he made a spectacle of it and ripped the heart out of his hometown fans and franchise. Fast forward a few months and James is starting his season in Miami on a team that many have crowned the next champs. Should be fine right?

Brands 27

Brands Sports Posterous Team 27

Jeff Esposito

SEPTEMBER 10, 2010

Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. « Previous Post Next Post » Anonymous I got a similar email from the Cubs marketing team this morning. Hopefully you have some awesome weekend plans.

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

DECEMBER 16, 2010

Marie on behalf of the entire Public Relations team ( Jason Keith and Nick Gosselin ) at Vistaprint, I’d like to say thank you for the Tweet. We’re very happy that you’ve chosen our company for your marketing materials and the Tweet made our week. December 15, 2010 3:08 am via web artsylady Marie Wise, APR.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

JULY 18, 2012

Sure CEOs should know what is going on within their company and marketing or communications department. Keep calm and carry on and keep a steady stream on what your team is doing in social media flowing uphill. The problem with this is that within the echo chamber that is social media, we all tend to take ourselves way too seriously.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

APRIL 27, 2012

So how did your team do in the draft last night? AshleyMadison.com Puts $1 Million Bounty On Tim Tebow’s Virginity – I love audacious marketing and public relations ploys. This has been one busy week all around, but I feel like a lot was accomplished. How was your week? Any big weekend shindigs planned?

Blogger 36

Blogger Twitter Influencer Review 36

Jeff Esposito

JULY 21, 2010

While the episode was a concocted PR nightmare, the Cavaliers media relations team soon had a bad dream of their own as owner Dan Gilbert issued a statement blasting his former superstar’s decision. The team can’t roll out the red carpet for him, but hey there are no rules about fans scorned. It takes a team to win a championship.

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. So instead of playing turtle or ostrich with your head in the sand take a deep breath and get ready to do some dirty work.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 24, 2011

Let me start by saying that having excellent sports teams is one of the greatest things about Boston. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. So, what’s up Boston? And, is it causal?

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

FEBRUARY 7, 2011

And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. Instead of critiquing or waxing poetically on one or the other, we decided.

Advertising 39

Advertising Team YouTube Brands 39

Jeff Esposito

JULY 11, 2011

If your company wants to run a segment of customer service via social media, mirror your operations in the space with the hours of operation of your support team. To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MARCH 4, 2011

New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. So it is always nice to see a positive story come out on a lifelong flack for a major sports team.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

APRIL 11, 2011

Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. I think charities will have to continue to be creative and stay on top of emerging technologies that would help bring in additional funds in a variety of ways.

Social Media 50

Social Media Smart Phone MySpace Google Reader 50