Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Customer Engagement Digital Marketing Strategy Social Media Segmentation'

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Does this apply to all areas of interactive marketing? What did I miss?

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. If you weren’t convinced before, I’m going to attempt to convince you again.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

MARCH 30, 2011

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. The New Marketing Funnel (48).

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

SEPTEMBER 22, 2010

If done right, the team producing this can expect a die hard core of sleuthing fans to show up for the premier. What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Related articles by Zemanta.

Wiki 219

Wiki Campaign Film Posterous 219