Small Business Mavericks

JUNE 12, 2014

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

MARCH 6, 2015

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all of us in the past. You can finish the survey in about ten minutes. Wait — There Are Prizes!

Survey 70

Survey Small Business Apple Industry 70

Small Business Mavericks

JANUARY 21, 2015

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. This is important, because mobile is how many of us read our emails and respond to them.

Mobile 70

Mobile Marketing Embedding Small Business 70

Small Business Mavericks

JANUARY 29, 2015

There have been a number of video marketing posts with helpful links on this blog. Knowing your customer is foundational to every marketing message. An unofficial survey puts the majority of folks against it. Do you have any advice for those ready to try video marketing? Video Marketing marketing videos'

Video 70

Video Film Marketing Survey 70

Small Business Mavericks

SEPTEMBER 20, 2011

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. E-mail marketing , of course, has always enjoyed high numbers. It’s not really surprising, though I expect that number to decline as social media and other online marketing channels rise.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

JULY 18, 2014

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Why Would Email Be Effective?

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

AUGUST 7, 2013

A survey of U.S. marketers reveals that the No. 1 reason cited for a content marketing strategy is lead generation. Oddly, in 2012, 9% of respondents said increased revenues was the primary goal of content marketing, but in 2013, that wasn’t even on the list. This year, that number jumped to 49%. You tell me.

Survey 98

Survey Small Business Strategy Company 98

Small Business Mavericks

JULY 9, 2013

The Moz ranking factors survey is one of the most looked forward to surveys in the industry. Recently, they published the 2013 ranking factors survey results. The survey results, however, do point to some changes in the future. Another consideration looked at by SEOs involved in the survey is exact match domains.

Domain Name 105

Domain Name Survey SEO Small Business 105

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. The interesting thing is, all of the businesses surveyed are also members of Manta. Asides aside, though, there are some other interesting insights to be gleaned from the survey. The Rise of Google+.

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land. Post surveys. Engage your fan base with occasional surveys.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

SEPTEMBER 10, 2012

61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Marketing campaign. Content marketing.

Social Media 101

Social Media Brands Survey Campaign 101

Small Business Mavericks

OCTOBER 6, 2011

So says a new survey. I find two things really interesting about this survey, both pointed out by Marketing Pilgrim. First, in all but one survey category, there’s not a big gap between Millennials and non-Millennials.

Loyalty 105

Loyalty Survey Questions Brands 105

Small Business Mavericks

AUGUST 7, 2014

Moz came out with the results of The New Link Building Survey 2014 , so of course it’s interesting because it’s the feedback from 315 people who are actively involved in link building as part of their job. Links are still an essential part of your internet marketing strategy, but those links have to be worth building.

Directory 87

Directory Survey Project SEO 87

Small Business Mavericks

OCTOBER 6, 2014

Instead of paying for marketing, an army of volunteers spreads the word by hitting the “share” button and that content is seen repeatedly for who knows how long. Tell a story — not a marketing fairy tale but a real account of customer experience, for instance. Why share from a site that you can’t trust?

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

FEBRUARY 22, 2013

Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online. Smartphones have made life easy for everyone – consumers and marketers. For the better. It works its charm.

List 79

List Mobile Retail Survey 79

Small Business Mavericks

JULY 15, 2012

Take a survey. Make your Facebook marketing sparkle. Use your tabs – I’m amazed at the number of businesses that don’t make the best of Facebook’s tools. Use them some more – Make the best use of your tabs. For instance, promoting your company events. Run a promotion or a contest.

Facebook 129

Facebook Small Business Education Survey 129

Small Business Mavericks

NOVEMBER 16, 2015

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Ask conference organizers and other organizations you speak in front of to put your website address in your bio on their marketing collateral. online vs. offline).

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

APRIL 20, 2011

Conduct a little survey and choose the sites that have the most potential for helping you grow your business where you want it to grow. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., So what is meant by social media?

Social Media 156

Social Media Small Business Press Release Case Study 156

Small Business Mavericks

FEBRUARY 10, 2015

Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. I ran across an interesting statement in Liv Longley’s post on Search Engine Journal.

Advertising 70

Advertising Journal Trends Survey 70

Small Business Mavericks

MAY 11, 2011

But I recently took a quick survey of About.Me But I recently took a quick survey of About.Me If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. I’ve always been a proponent of your own domain name.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

JUNE 26, 2011

Here are the story’s highlights: Groupon is the most popular daily deals site with 51% of survey respondents saying they use the site (to LivingSocial’s 24%). Keep in mind that Google Offers is barely two months old, so the study could be biased. But Groupon and LivingSocial have been going at it for some time now.

Retail 170

Retail Survey Study Sites 170

Small Business Mavericks

FEBRUARY 19, 2011

Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. E-mail marketing isn’t always about promoting your business aggressively. Zoomerang says: February 24, 2011 at 6:57 pm Send them a short survey!

Case Study 79

Case Study Press Release Small Business Adwords 79

Small Business Mavericks

MAY 18, 2015

They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. What The Survey Is Not. The goal is to cover the broad factors of SEO that we should be focused on, not the minutiae of marketing. Why Surveys Like This One Are Important. It isn’t short.

Survey 70

Survey SEO Engineering Overview 70

Small Business Mavericks

JANUARY 15, 2015

The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic. Putting the results of a survey in several formats is a good way to increase traffic.

Survey 70

Survey Examples Analysis Small Business 70

Small Business Mavericks

FEBRUARY 18, 2013

E-mail marketing is still one of the most effective forms of e-mail marketing available. Here are 5 elements to your e-mail marketing campaigns that you should test and continue measuring if you want your marketing to succeed: Headlines, or Subject Lines – Headlines determine your e-mail open rates. Is it readable?

Marketing 93

Marketing Widget Survey Campaign 93

Small Business Mavericks

JULY 14, 2014

This particular survey looked at the millennial bracket — ages 18 – 34 — and is part of their User Profile Study. These surveys are interesting looks at what Twitter users say about themselves and can help form strategies to reach the particular group you are hoping to connect with by using this form of social media.

Survey 93

Survey Study Eventful Social Media 93

Small Business Mavericks

JUNE 17, 2014

It’s the results of a survey by Endurance with input from 596 respondents. I think it’s interesting that 90% of the businesses are on some form of social media, but 71% don’t have a strategy for using it to market their message.

Social Media 96

Social Media Small Business Guidelines Survey 96

Small Business Mavericks

APRIL 1, 2013

Would you like to expand the scope of your content marketing beyond the obvious posts that no one wants to talk about? Surveys are real good for this. Tell us how you have improved your own blog with content marketing ? Are you looking for ways to improve your small business blog?

Content 87

Content Curation Small Business Policies 87