Jeff Esposito

MARCH 1, 2013

Real-Time Marketing Sucks – this is more of a fail blog than anything but worth perusing if you are in need of a laugh. The Survey is Dead – a really interesting read here from Tom Webster on surveys and how data at times is sold and portrayed out of context.

Foursquare 39

Foursquare Survey Data Video 39

Jeff Esposito

MAY 3, 2013

57% Would Not Give Up Social Media On Vacation In Exchange For A 25% Hotel Discount – man not sure how to say it, but the 57% from this survey are idiots. Eight Silly Data Myths Marketing People Believe That Get Them Fired. Spurs (which they lost) – Nothing says we’re gonna win like handing out white towels before a do or die game.

Data 38

Data Hotels Discount Survey 38

Jeff Esposito

AUGUST 24, 2011

Last Week it was Worst Dressed, Now Boston Ranked the Least Friendly City in America , she notes: “Just like the lovely people at GQ, the people filling out the survey might just be jealous that they do not live in Boston. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

JULY 21, 2010

Since the team has a superstar void, this club would be granted special access to the team with events like “meet the new guys,” or Q&A’s with the coaching staff or player personnel or surveys on who the Cavs should target.

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

AUGUST 13, 2010

The most shocking thing is that 28 percent of folks surveyed would expect help in less than 15 minutes. However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. Who “owns” social media? –

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. 24% reduction in newspaper ads. 17% less in radio/TV ads.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

FEBRUARY 24, 2011

On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

Small Business 41

Small Business Statistics Survey Study 41