Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. People who like to be in focus groups or take surveys sign up, but is that really your actual market? Listening mindfully.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore. It was all public.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

JUNE 2, 2011

I did a little rough surveying of my Twitter friends and it seems there are really only a few ways people make the decision to follow or not follow on Twitter. These days if you automatically follow everyone who follows you you’re likely to find yourself following spammers and Multi-level marketing scams will clog up your tweet stream.

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

DECEMBER 30, 2011

By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. According to many recent surveys email is dead. So don’t talk to me about how social media takes too much time when it’s really that you aren’t focused in how you’re using it. Turn off email.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

MARCH 22, 2018

The data is out there already, and in my case, part of my business and the business of my clients still relies on Facebook for at least some of their marketing. Never, ever, ever click one of those “What type of dog would I be” surveys again! Personally, I think that’s a bit extreme. Start with your account settings.

Facebook 46

Facebook API Data Privacy 46