Harp Interactive

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and.

Study 285
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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted—nearly 12 times more—than descriptions that come from manufacturers, according to a survey of US mom Internet users.

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Top 5 Facebook Promotion Types

Harp Interactive

gather survey data (e.g. survey before entering the sweeps). Tags: Blog Facebook Social Media Marketing Tools and Resources facebook contest facebook promotion types Facebook promotions facebook sweepstake how to run a promotion on facebook interactive contests interactive promotions social media promotions viral promotions.

Types 317
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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.