Ari Herzog

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3 Email Marketing Examples Not to Copy

Ari Herzog

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. How come it isn’t? -- Thank you for reading 3 Email Marketing Examples Not to Copy at AriWriter.

Examples 122
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Why Blogging is Still Not Dying

Ari Herzog

With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Moreover, the reporter allegedly never read the entire survey or he’d have his facts correct.

Survey 137
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What Facebook Likes Really Mean

Ari Herzog

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand.

Facebook 114
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What Facebook Likes Really Mean

Ari Herzog

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal [.] Thank you for reading!

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On Moving On

Ari Herzog

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S. Am I scalable? Is this business model sustainable?

Policies 156
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Credit Cards and Social Media: Failures

Ari Herzog

BofA’s performance in the social arena correlates closely with their stock price — both are underperforming the market. Please help us improve this page by answering our short 5 minute survey.”. Biggest Slacker = Bank of America. In fact, I’m even having a hard time finding Bank of America’s official Facebook page.

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90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question?