Sherrilynne Starkie

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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.

Study 377
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie.

Content 243
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie.

Content 195
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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing.

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Trust in business is the catalyst for change

Sherrilynne Starkie

He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey. The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market. Fieldwork was conducted between October 19 and November 18, 2019.

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