Akamai Marketing

APRIL 26, 2011

That’s why I wanted to share with you the findings of a recent study by Buddy Media. We’re all looking for quantifiable data for our social media efforts, right?

Research 156

Research Engagement Study How To 156

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted? What’s it all about?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

MAY 10, 2011

Once upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Banking 213

Banking Social Media Company Case Study 213

Akamai Marketing

JUNE 26, 2012

A recent study by Deloitte examines the impact of social media and corporate culture. Not to mention, there are finally case studies in every single industry, for every size business for successful use of social media. Do your favorite case studies also seem to embrace social values internally? And business is no exception.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small.

ROI 130

ROI Social Media Case Study Study 130

Akamai Marketing

JULY 28, 2011

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.”

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media 175

Social Media Small Business Study Analytics 175

Akamai Marketing

AUGUST 10, 2011

Interesting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

MARCH 2, 2012

Studies show that even big businesses aren’t taking full advantage of the opportunities in social media – this gives the rest of the business community a real opportunity. This simply isn’t the case. . Social media is more than just a platform. This isn’t a trend, its a new way of life and business.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

MARCH 1, 2011

All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Last week’s shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this terrible tragedy, a poorly timed Tweet came from the NRA: “ Good morning, shooters. Happy Friday! Weekend plans?

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

JULY 10, 2012

Sometimes, I get a little crotchety on this blog and call businesses out for not completing the social cycle. Sometimes its because they haven’t implemented social values internally. Sometimes its a rookie mistake. Sometimes its just human error. But today, I’ve got a great example of implementing social values. And guess what?

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

JULY 2, 2012

But lest we all take this social influence measurement stuff too seriously, I have to sign off with a “case study comparison” When I did my Klout blog post , I called out a particular Twitter user @milsuckee for his high Klout score compared to real influencials who had a lower score. Social Influence?

Klout 177

Klout Comparison Influencer Airlines 177