Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

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Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. She’s an incredible marketer.”

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Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. And what does that mean for marketers?

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Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. million US users.

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Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. It is imperative that you understand why you want to be present in social media.

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Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. Image source. No more mediocrity.

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Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Rebekah Radice

JULY 14, 2017

I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” ” This course is for you if you want to create a powerful social media strategy for your business without implementing tactics that waste precious, time, money, and energy. Want to learn more?

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Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Featured Headline Marketing Facebook Hashtag Twitter' Facebook has introduced the use of hashtags ! Related articles.

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Twist Image

JUNE 13, 2013

We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising." They struggle with everything from the strategy to the editorial content to the creation of it, and even the best places to publish and share it effectively.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Small Business Mavericks

MARCH 20, 2012

They have also made use of their introduction at the top of the page, prompting visitors to scroll to the bottom of a the page for their contest – an old strategy to get people to see the whole page, and it still works. You can think of Pinterest as a combination of the best of both Tumblr and StumbleUpon.

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SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

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Mindjumpers

APRIL 25, 2014

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. Real-time marketing vs. real-time engagement. Tumblr – Why, How & Who?

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Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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Twist Image

DECEMBER 6, 2012

How important is a formal education for a career in marketing? What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. I get asked this question a lot. I am certifiable.

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Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving.

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Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz, TaylorMade Golf @charlietour.

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Likeable

AUGUST 9, 2021

Tying into its Creator Week showcase event in June, the platform launched an affiliate marketing program that makes it easier for creators to earn money from product promotions. Yes, even Tumblr is getting in on the fun. They would then, seemingly, need to reach certain bonus thresholds in order to claim “earnings” from the program.

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Unmetric

AUGUST 9, 2019

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. You get insights on pin performance, follower growth, traffic referrals, and much more to fine-tune your marketing strategy. This helps you get the ‘so what’ out of reporting on your Pinterest strategy.

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Rebekah Radice

JULY 14, 2017

I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” ” This course is for you if you want to create a powerful social media strategy for your business without implementing tactics that waste precious, time, money, and energy. Want to learn more?

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Mindjumpers

JUNE 30, 2016

Tumblr on the other hand seems to have taken a slightly different route by allowing third-party apps to stream live video straight to its service. Real-Time Marketing. It’s time for brands to take a good look at their strategy and embrace the live streaming age that’s only going to grow from here.

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Techipedia: Tamar Weinberg

JULY 21, 2009

Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

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Ignite Social Media

MAY 2, 2017

We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective. Best Mid-Range Media Buying Strategy; and. In fact, the variety of Shorty Awards won suggested the novelty of the Carusele approach: Best Use of Native Advertising.

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Convince & Convert

FEBRUARY 21, 2013

Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. This post is a reminder that brands should be a little more ferocious in their content strategy. Read on for this week’s example and analysis from Jessica Gioglio.

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Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Make sure all content is relevant to your business.

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Twist Image

MARCH 15, 2013

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace.

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Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” How to up your refine your network strategy in 2023. In 2022, BeReal captivated consumers and mystified marketers.

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Twist Image

FEBRUARY 20, 2015

Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. Macy''s could be a huge winner (if they execute intelligently/quickly on their digital strategy). Tumblr is a disaster for Yahoo. digital marketing. digital strategy. marketing professor. digital marketing.

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Twist Image

SEPTEMBER 12, 2014

Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. For a long while, agencies acted as the outsourced marketing department for brands. In fact, most of the panelists felt like it''s simply a buzzword.

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Convince & Convert

SEPTEMBER 29, 2015

Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr. Conventional social media strategy wisdom, of course, is that you would only put a lot of resources into these three platforms if your customer base skews quite young. Corcoran Group DemoCasting on Tumblr.

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The Realtime Report

SEPTEMBER 21, 2012

Tumblr: 73 million blogs. via Tumblr. ” As Frank Reed points out at Marketing Pilgrim , Google’s approach is more about integration across a suite of services: ”Google+ is not a social network in the classic sense. Sina Weibo: over 368 (36.5 active daily) million users. via China Daily. via TechInAsia.

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Buffer Social

MAY 4, 2022

Tumblr — While Tumblr may be known as a social media platform, the user-friendly interface is perfect for writing blog posts. Best of all, Tumblr is free. Getting started is the most important part, and remember, you can always adjust your blogging strategy along the way.

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Sprout Social

NOVEMBER 21, 2022

If social media platforms were teens from an 80s comedy, Tumblr would be the weird–but cool–kid. From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. Tumblr returns. Tumblr feels free.

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SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

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Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

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