Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

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Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

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Examples Strategy Marketing Discount 110

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! We’ll also be sharing free social media reporting templates to help you track your own social media analytics: Best Practices for Building Your Social Media Report. But how do you make sense of all of it?

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Template Templates Report Social Media 82

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. You can’t do it all alone.

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Collaboration How To Education Team 226

Rebekah Radice

OCTOBER 26, 2018

Content marketing has evolved. Then algorithms, audience appetite, and content marketing as a whole began to change. That’s where a content marketing plan gives you the edge. That’s where a content marketing plan gives you the edge. How to Create a Content Strategy in 6 Easy Steps. Upcoming Events.

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Strategy Content How To Upcoming 97

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach.

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Social Media Template Templates Skills 126

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Strategy advice Stuck on where to take your social media strategy next? It’s seriously easy.

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Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. It’s not enough to simply have a brilliant strategy. Here we ask our leaders to pause and consider the strategy in the context of the larger organization.

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Sprout Social

JANUARY 3, 2023

Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources.

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Collaboration Social Media Team Sentiment 121

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

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Social Media Management Social Media ROI Press Release 176

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. With that in mind, we’ve rounded up 15 free content calendar templates you can start using straight away. Image source.

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Template Templates Content Small Business 224

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

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Influencer Tools Marketing Klout 76

Kikolani

JANUARY 20, 2011

Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). How to learn list building and email marketing from the experts – a reverse engineering approach that will give you expert insight for free. Making Money Online / Online Business.

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Mashup Upcoming Resources WordPress 115

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Hone your content strategy to match customer preferences.

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Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Here are links to the matched lists templates: Company List Contact List.

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Sprout Social

NOVEMBER 28, 2022

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. Creating custom layouts and templates can bring your Stories to life, and add a little extra branding.

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Later

MAY 11, 2021

With the right strategies and tools, you can reduce stress and maximize your efficiency — even when managing multiple profiles. A post shared by Later: Visual Social Marketing (@latermedia). With Later’s free scheduling tools , you can write captions for all of your upcoming posts on desktop or mobile.

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Social Media Management Social Media Hashtag Curation 72

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

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The Social Media Incubator

MAY 18, 2012

The Social Media Incubator prepares for Zenith Social Media Conference in Duluth this upcoming Wednesday, May 23. Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law.

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Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Always share new listings hitting the market to your social accounts. Market update.

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Real Estate Social Media HootSuite Instagram 79

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. SIGN UP HERE. ].

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Eventful Facebook Analytics Aggregator 167

Hootsuite

FEBRUARY 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Flip the toggle, and Hootsuite will choose a gap in your upcoming schedule that will offer the highest likelihood of engagement on your target platform. Hootsuite hacks for scheduling and publishing .

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HootSuite Features URL Template 140

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Do you want to promote an upcoming event?

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How To Hashtag Influencer UGC 132

agora pulse

MARCH 12, 2020

Stories is considered one of the most effective types of marketing content by 73% of influencers. Adding Stories to your content marketing strategy means boosting your content production. As a content marketer, you already have a lot on your plate. Stories keep your users engaged and encourage brand lift recall.

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Instagram Tips Template Templates 98

Buffer Social

SEPTEMBER 20, 2023

Repurposing content is a big part of Buffer’s social media strategy. Hold a strategy/brainstorming session This one fits with our value of making time to reflect. Some neat exercises here could be reviewing what went into your social media marketing plan in the first place, i.e. your goals and purpose behind social media.

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Social Media Notification Social Media Management Metrics 93

Jon Loomer

DECEMBER 3, 2019

The missing variable to your strategy: Run ads with the sole purpose of driving traffic. This has always been the cornerstone of my Facebook ads strategy. It’s the focus of my upcoming training course on Strategic Traffic. So many “guaranteed templates” and get-rich-quick schemes. Indirect Conversions.

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Facebook Training Cost Buy 176

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

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Social Media Marketing Curata Influencer 110

The Social Media Hat

JULY 11, 2016

Today is not just a day, it's a holiday" – and this is a reason to adopt a specific marketing strategy in order to get attention from the largest audience possible. It's a huge pain for any content marketer to generate ideas for engaging posts every day, as well as supporting them with creative text and visuals. Graphic Editor.

Eventful 60

Eventful Trends Social Media Template 60

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. 5 Best Practices for Creating an Employee Spotlight. Final Thoughts.

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Social Media How To B2B LinkedIn 109

agora pulse

JANUARY 23, 2018

Many social media marketers are missing out on this opportunity because it seems too complicated. Consider incorporating more Stories in your Instagram posting strategy. The easy templates provided by the app will give you some ideas, but here are some other story ideas: Steps of a process in your business. Fastory.io

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Instagram Real Estate Loyalty Upcoming 125

Hootsuite

SEPTEMBER 13, 2023

You’re here looking for info about using Facebook Page templates. … but we’re also here to say: enjoy those templates while you can. But it does mean that information on Facebook Page templates will soon be obsolete. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now.

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Template Templates Facebook Review 109

Hootsuite

OCTOBER 18, 2022

So how do you boost sales in an unpredictable market? Key features: Send your shoppers automated emails to remind them of upcoming orders. Best apps for Shopify marketing. Shopify Email – Email Marketing. So how can you ensure that your email marketing is successful and in the higher range of email open rates?

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FAQ Price Loyalty Review 97

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Set your launch goals. Time your launch.

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Products Social Media FAQ Sentiment 135

Ignite Social Media

JANUARY 13, 2017

While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. Just think of this as your 1-mile jog in preparation of your upcoming marathon! thumbs up emoji).

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Social Media Upcoming Retail Template 60