Akamai Marketing

NOVEMBER 13, 2012

If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. We have planning templates to get you started ! The first step in any kind of marketing measurement is the strategic planning phase. Twitter is not a strategy.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Let’s review the 3 steps to social media strategy and measurement. In the social media strategic plan template, this column is labeled “Goal/Objective.” To a particular audience?

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

JANUARY 15, 2013

I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Stay Akamai: Phew! Reap returns.

ROI 194

ROI Social Media Policies Creative Commons 194