yMarketingMatters

JANUARY 27, 2019

If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy. Isn’t it enough to discuss goals and have an unwritten strategy? The post 3 Content Marketing Tips for 2019 ?

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yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

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yMarketingMatters

NOVEMBER 1, 2013

Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Instead, take 5 minutes to send a quick personal thank you: So how can common courtesy and attention to specifics make all the difference when you’re using social media to market your business?

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Social Media Small Business Marketing LinkedIn 259

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. It may just be time for a strategy re-adjustment. Why the explosion of video content? YouTube and You Tube Advertising.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

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yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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yMarketingMatters

JUNE 24, 2017

Each workshop topic is a key component for making social media and digital marketing work for your business. Based on the workshop topics underpinning the Conference, these should be the key components of your social media and online strategy: Content Creation. Email Marketing. Social media/digital marketing is not a sprint.

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Conference Social Media Tips Findability 177

yMarketingMatters

AUGUST 24, 2012

My latest post on Web Marketing Today : The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. This article describes what I do before I start any social media marketing presence with a client. They wonder if I have a “cheat sheet” that I use.

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Social Media Marketing Small Business Questions 138

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

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Social Media Small Business Compete Mobile 252

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy.

B2B 130

B2B Loyalty Conversation Social Media 130

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals! The EXPERT CORNER.

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Conference Hotels LinkedIn Consultant 130

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

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Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 130

Content Paid Search Digg SEO 130

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy.

B2B 178

B2B Loyalty Conversation Buy 178

yMarketingMatters

FEBRUARY 19, 2013

It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. Here are 6 social media metrics that will help determine if your social media efforts are successful.

Social Media 200

Social Media Metrics Strategy Marketing 200

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy.

B2B 100

B2B Loyalty Conversation Social Media 100

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals!

Conference 100

Conference Hotels LinkedIn Consultant 100

yMarketingMatters

FEBRUARY 26, 2014

This will help you work out a creative strategy, be consistent with your content on Twitter, and save you a ton of time. Blog Marketing Social Media for Business Social Media Marketing Tips Twitter marketing for small business marketing strategy social media twitter marketing Twitter Strategy twitter tips'

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Twitter Repository Hashtag Statistics 235

yMarketingMatters

SEPTEMBER 26, 2013

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Marketing Social Media for Business Social Media Marketing Tips Facebook integrated marketing Linkedin marketing for small business marketing strategy social media Twitter YouTube'

Social Media 258

Social Media Small Business YouTube Guidelines 258

yMarketingMatters

APRIL 11, 2014

Blog Marketing Social Media Marketing Twitter marketing for small business marketing strategy Tips twitter marketing twitter tips' Sign up HERE to get my blogs directly to your inbox! I keep them practical and useful to help you get results for your business. .

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Twitter Real Estate Small Business LinkedIn 243

yMarketingMatters

NOVEMBER 11, 2013

I write on social media marketing trends, tips and best practices. Blogging Marketing Social Media for Business Tips Content Marketing marketing for small business marketing strategy Social Media Marketing' Sign up for my blog at www.ymarketingmatters.com.

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yMarketingMatters

NOVEMBER 9, 2017

I was also so grateful to be able to benchmark myself against these people and see that all my methodologies and coaching strategies were endorsed. . He is a marketing genius. He has a deep understanding of the human psyche which is a winning formula for successful marketing. I learned a lot. I was inspired a lot.

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yMarketingMatters

OCTOBER 23, 2018

Great content and consistency are the first two elements you need, but beyond that, try these strategies: Ask questions. That’s why you need a Content Strategy so that you can get organized and plan your way to success! How do you encourage engagement on your social media posts ? People love to share their opinions.

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Social Media HootSuite Platform Engagement 190

yMarketingMatters

OCTOBER 23, 2018

Great content and consistency are the first two elements you need, but beyond that, try these strategies: Ask questions. That’s why you need a Content Strategy so that you can get organized and plan your way to success! How do you encourage engagement on your social media posts ? People love to share their opinions.

Social Media 130

Social Media HootSuite Platform Engagement 130

yMarketingMatters

JULY 12, 2018

To create good content you need a strategy and plan that will help you: Be consistent [this is key!]. Your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase or use your services. Create well thought out, valuable content. Feel in control.

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

APRIL 7, 2016

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Now, Facebook-owned Instagram is following suit.

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Social Media Real Estate Metrics Feed 100

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”. Here are 3 ways companies who relied on the platform can revamp their video strategy.

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Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

JULY 12, 2018

To create good content you need a strategy and plan that will help you: Be consistent [this is key!]. Your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase or use your services. Create well thought out, valuable content. Feel in control.

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. Facebook recently launched Author Tags to help you connect with your fans.

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Social Media Adwords Banking Notification 100

yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Thank You, Tom. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee.

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Social Media Management Social Media Badge Consultant 229

yMarketingMatters

JUNE 10, 2019

3 Content Marketing Tips. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content! Here are a few tips: How story telling can help your sales. How Often And What To Post on Social Media.

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Tips HootSuite Notification Hashtag 130

yMarketingMatters

NOVEMBER 30, 2011

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.

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Social Media Content Company Marketing 279

yMarketingMatters

JULY 20, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. the list goes on. Twitter is Viral.

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Twitter How To Hashtag Notification 100

yMarketingMatters

MARCH 19, 2013

of a 2-part series on diagnosing and solving common social-media-marketing pitfalls. This is “Part 1? will published soon. Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels.

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Social Media Publishing Marketing Small Business 219