SocialFish

FEBRUARY 18, 2011

STRATEGY WORK. We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. Strategy clients in 2010.

Review 160

Review Policies Consultant Training 160

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.

Attensity 169

Attensity Reputation Press Release Survey 169

SocialFish

OCTOBER 1, 2010

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Marketing and IT share a common fear (Scott Brinker). Which is More Powerful: Social Proof or Social Pioneering? Dan Zarrella).

Analysis 165

Analysis Social CRM Foursquare Construction 165

SocialFish

JANUARY 11, 2011

The Science of Social Media Marketing. 3 Is the Magic Number: Ideas for Framing Your Social Media Strategy. 60 Tips for Marketing Your Social Media. Need help with Social Media policies? Best iPhone Apps from Nonprofits and Associations. 11 Must-Do’s For the Serious Blogger. How to find your people on the social web – fast!

Postrank 170

Postrank Handbook Case Study Press Release 170

SocialFish

APRIL 7, 2011

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. After crafting your social media strategy, you need to develop your tactics, one of which is social media guidelines. Therefore, every association needs a social media policy. Clarification.

Policies 222

Policies Social Media Handbook Guidelines 222

SocialFish

MARCH 9, 2011

Big Idea: Collaborating with a purpose and a strategy. Concepts: Build your strategy around the sweet spots. They listened to feedback but “kept in mind that our members are not marketing or web experts, we needed to start filling that role. SIMA is the trade association for the snow and ice management and removal industry.

Case Study 180

Case Study Study Communities Joomla 180

SocialFish

JANUARY 17, 2011

But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. There is only so much you can say about social media risks, although I keep hearing the same questions and concerns. Here are just of the few pearls of wisdom that caught my attention.

Communities 198

Communities Policies Insurance Groups 198

SocialFish

NOVEMBER 24, 2010

Lindy and Maddie go on to suggest that in order to engage your open community will at the very least need to set up some task forces on listening and monitoring, or on using social media at your conferences, and these groups will actually need to talk to people from different departments (like meetings and marketing, for instance) at the same time.

Organization 172

Organization Communities Process Collaboration 172

SocialFish

FEBRUARY 17, 2011

Since we’re all quite familiar with #1, I am endeavoring to write a two post series to discuss the other two communities and see what lessons can be learned from them, and maybe give everyone a few thoughts on how your association can benefit from their strategies. This post will focus on the Volkswagen community.

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

MARCH 30, 2011

Champion: Jenny Levine , ALA Strategy Guide. In a smart marketing move, the scheduler also shows other association products that match attendee interests. Big Idea: Empowering the periphery. Concepts: It’s not about age. It’s about curiosity. Your community is not your database. Is there an echo in here?

Case Study 213

Case Study Library Communities Study 213

SocialFish

OCTOBER 14, 2019

This is a marketing-related term that determines cost of a video that comes from 1,000 views and also takes other things into consideration like impressions. With the right technique and strategy, you’ll attract more subscribers, more viewers, and that more revenue. What is “CPM”. More traffic. Provide value to your videos. Conclusion.

YouTube 20

YouTube CPM Trends Video 20

SocialFish

FEBRUARY 9, 2011

You’ve outlined a blog strategy, defined specific goals, decided on topics, and have determined who will publish content. You’ve decided that you want to start using WordPress as your nonprofit’s website. So what are the next steps? Where would you begin if you wanted to start blogging with WordPress today?

WordPress 189

WordPress Domain Name FeedBurner How To 189

SocialFish

MARCH 30, 2011

Champion: Jenny Levine , ALA Strategy Guide. In a smart marketing move, the scheduler also shows other association products that match attendee interests. Big Idea: Empowering the periphery. Concepts: It’s not about age. It’s about curiosity. Your community is not your database. Is there an echo in here?

Case Study 168

Case Study Communities Study Committee 168

SocialFish

SEPTEMBER 10, 2010

Some people want to focus on metrics, some people want to focus on strategy, some people want formal statements, some people want to focus on the board…etc., sepler : @ joegerstandt agree completely, action must be integrated across all parts of the strategy –not relegated or ghettoized. Think we agree.

Committee 162

Committee Class Issues Training 162

SocialFish

JANUARY 12, 2011

But the way we plan marketing strategies hasn’t changed to deal with the weekly onslaught of new media. Darwin would bet his theory of evolution on the demise of the 50-slide strategic marketing plan. Five ways to adapt your social media marketing plan.

Social Media 230

Social Media Marketing Guidelines Organization 230

SocialFish

JULY 23, 2020

Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items. What is Product Photography? Nowadays the product photography is being replaced by 3d rendering. First of all, create a shortlist of the product description, functionality, and field of application.

Products 274

Products Film Applications One Spot 274

SocialFish

JULY 23, 2020

Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items. What is Product Photography? Nowadays the product photography is being replaced by 3d rendering. First of all, create a shortlist of the product description, functionality, and field of application.

Products 130

Products Film Applications One Spot 130

SocialFish

JULY 13, 2020

We’d like to help college students to offer smart money-saving strategies. Her major interests lie in content marketing, developing communication skills, and blogging. Thus, most youngsters experience great problems with their money. Their budgets are commonly short and they have to cautiously plan their spending.

Tips 130

Tips Discount eBook Transportation 130

SocialFish

NOVEMBER 2, 2010

What does the future of corporate social-media strategy look like? Why your social media marketing campaigns aren’t working. the hughtrain mkii (Gaping Void). the REAL reason why brands screw up on social media (Gaping Void). Engagement Trumps Listening (unassociated). Top 10 Ways to Follow The Right People On Twitter (Flowtown Blog).

Klout 157

Klout Analysis Journal Curation 157

SocialFish

FEBRUARY 1, 2011

The Social Media Marketer’s SEO Checklist – SEOmoz. Monterey Bay Aquarium’s Integrated Mobile Strategy – Beth Kanter. 10 Digital Marketing Industry Pet Peeves – Going Social Now. 8 things every marketing technologist should know – Scott Brinker. The Thin Wedge Of Quora – Semil Shah.

comScore 172

comScore Journal Analysis Proposal 172