Social and Logical

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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

Understanding these principles will help you make effective decisions for your social media strategies. Network building is more dimensional in nature as opposed to the linear strategy of aggregating quantity x to yield outcome y. Simplicity and Strategy. Numbers and marketing are always going to be inseparable.

Strategy 150
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The Spirit of Engagement

Social and Logical

The Business of Online Marketing. A flood of data should never be allowed to wash away your common sense and your own feeling for the market. When presented with a simple obvious strategy, many clients are not impressed. Believe it or not, there are a lot of people out there who seem to believe this.

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Understanding these concepts on a mental level is completely different from applying them in real life strategies. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis).

Analysis 186
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What Does Psychology Have To Do With Social Media?

Social and Logical

There basic inquiries are very much relevant to online marketing campaigns. Being familiar with research literature is extremely useful if you want to make better decisions with social media strategies, instead of falling for various myths. But applying academic research does not seem to be common practice.

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What Went Wrong With the Digital Death Campaign

Social and Logical

But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Behaviorism Helps Explain.

Campaign 170