Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. The content calendar is a crucial part of a smart strategy.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JUNE 15, 2013

The focus was on web strategy and I left the conference full of ideas and insights. The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails.

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Conference Storify Marketing Eventful 352

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

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Fashion News Report Review 409

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Here are eight rules on to improve media relations: 1. Deal honestly.

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News Policies Reputation Consultant 243

Sherrilynne Starkie

MAY 1, 2018

Start by looking for a professional with Hootsuite Social Marketing Certification. . Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. The post Why Hootsuite Social Marketing Certification?

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HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more.

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Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

FEBRUARY 10, 2020

He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market. Edelman Global CEO Richard Edelman said ths shows the potential for business to be the catalyst for change.

Survey 259

Survey Compete Forums News 259

Sherrilynne Starkie

APRIL 24, 2018

Instead he should be looking at his organization’s own lack of strategy and disorganized approach as the culprits. However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. The problem usually is they have no strategy or they have the wrong one. The problem usually is they have no strategy or they have the wrong one. But, its use is not limited to marketing.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Deal honestly. It’s all part of serving the media well. Contact me!

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

MARCH 1, 2018

Now, for the first time in Ottawa, marketing and communications pros can prepare for both of these exams by taking the Facebook Marketing Foundations course offered by TRUEdotACADEMY. Implementing planning strategy and best practices. Targeting audiences for maximum impact. Utilizing Audience Insights.

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Badge Facebook Compete Training 191

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. She has strong strategy skills in developing and managing social media campaigns. Leading brands such as Netflix, L’Oreal have had success with this feature. Author Bio.

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Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. ” (Stefan Heinrich, Head of Global Marketing, ByteDance). How to enter.

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Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Get the other 100 new statistics to help inform your social media strategy. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Jan 11, 2018. Jan 11, 2018.

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News Google Statistics Trends 262

Sherrilynne Starkie

AUGUST 24, 2018

Clients are always asking me if I know anyone looking for a marketing or communications job. Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. My client is looking for an experienced, talented writer to join a successful in-house content marketing team.

Marketing 43

Marketing Skills B2B Policies 43

Sherrilynne Starkie

JULY 19, 2014

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers. Mobile Application Development and Marketing Strategy. View insights.

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Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. She has strong strategy skills in developing and managing social media campaigns. Leading brands such as Netflix, L’Oreal have had success with this feature. Author Bio.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t. Were sales up?

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 16, 2019

It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book.

Case Study 170

Case Study Study Social Media Strategy 170

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! 10+ Marketing Predictions for 2019 From Top Marketers. Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. B2B content marketers New Year’s resolutions for 2019. Today canceled.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

AUGUST 7, 2018

Rethinking Facebook Marketing. A New Facebook Strategy. Shift your brand’s Facebook paradigm with a relevant, effective strategy. Brands are least affected at 49.5 Media, movies and artists take the biggest drops at 64, 68.6 per cent respectively. Buffer & BuzzSumo.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Paid vs. earned content.

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Trends Survey Study Metrics 276

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so. Follow List. Embed List. Google shelves Adwords.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS.

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

DECEMBER 7, 2013

‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Content marketing: feeling ripped off? Featured Headline Marketing' Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Related posts: You star in this Google ad. Related articles.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Now publish directly to LinkedIn with Vimeo.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

FEBRUARY 19, 2018

I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification! I’ve headed up marketing communications agencies in Canada, the USA and the UK, and recruitment has always been part of the job.

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HootSuite Social Media Questions Industry 139

Sherrilynne Starkie

FEBRUARY 5, 2018

Do you have the skills necessary for marketing success today? The 18-page ebook is a comprehensive guide to digital marketing skills development. This guide provides professional development tips and strategies for staying on top. Are you keeping on top of digital trends? In the digital world the only constant is change.

eBook 32

eBook Skills Marketing Training 32

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Tips for the Social Media Marketing Strategy. Featured Headline advertising Facebook Marketing video'

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Featured Headline Marketing Facebook Hashtag Twitter' Facebook has introduced the use of hashtags ! Related articles.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

FEBRUARY 10, 2013

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” And those who ruined the business are safe…hooray! hmvXFactor” (sic).

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Successful social media marketing to moms. Canada (Photo credit: Wikipedia). Related articles.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

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Survey Advertising Study Software 150

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. All participants will come away have learned about strategies and tactics that have been employed by real world businesses in Ottawa. Successful social media marketing to Moms.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI.

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Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. The new Google News: AI meets human intelligence. May 09, 2018.

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News Google Social Media HootSuite 170