Firebelly

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CONTENT STRATEGY CALCULUS

Firebelly

Here’s the calculus we perform at Firebelly in order to create a balanced earned media content & placement strategy for our clients. Content Marketing Writing' Or is it algebra? I just call it creative math: not because we’re not crunching the real numbers but because I just made this up.

Strategy 156
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Social Media Tools Every Marketer Needs To Create The Perfect Toolbox

Firebelly

Social media tools play a major part in implementing a successful marketing strategy. That’s why having the right tools in your toolbox are so important on a day-to-day basis for a social media marketer. Social media tools keep us organized, efficient and thinking outside of the box. Here are just some of the ones we […].

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. People conduct over 3.5

Marketing 181
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Brand Discovery: The First Step In A Social Strategy

Firebelly

Based on my extensive work with brands at Firebelly, brand discovery is an essential part of the any marketing strategy, including social. Marketing objectives. It’s imperative for brands to know this information whether they are working with an agency or not. The personality of the brand. Key messages.

Strategy 181
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Top 5 Marketing Optimization Stories

Firebelly

Take a look at some of this week’s top stories to help you optimize your marketing strategy. Blog Content Marketing' A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. How to Spot the Weakest Part of Your Blog Post (and What.

Marketing 179
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.

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6 Tips for Building A Sustainable Social Strategy

Firebelly

Sustainability is critical to ongoing success with your social media marketing strategy. Bribery is not a long term strategy. Is your social media marketing strategy sustainable? Here are 6 tips for building a sustainable program: 1. Avoid burnout. Measurement shows the true picture. Measure gains and losses.

Strategy 199