Direct Marketing Observations

AUGUST 19, 2010

Call it an epiphany. Over the past few days I have gone back to my roots and I feel better about it. It’s almost as if I’m reading Naked Conversations again. What is it that has reinvigorated me? A new tool? Nope, it’s even more simple than that.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' I read Dr. Deming’s “real” quote to say that you need to trust your gut and trust your instincts.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

MARCH 1, 2017

The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate. But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

JANUARY 5, 2012

How important is content to marketing professionals? The company’s Content 2020 advertising strategy is to “move from creative excellence to content excellence”. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”. Fat and fertile ideas. You really think that?

Advertising 138

Advertising Strategy Content Questions 138

Direct Marketing Observations

MARCH 29, 2010

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media? Including strategy development, tactical expertise and execution, and measurement of all their social programs?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Where does it fit? Does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you build a sound business strategy for a client around social media? But can you go deep on strategy?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. We all did something before social media. The next act.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

OCTOBER 15, 2010

Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Don’t assume that your social strategies will be the same across all BU’s.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

MARCH 16, 2010

What strategy? Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. Your excuses, er reasons might look something like this: 1) You didn’t realize how much work it took. 4) Stealing other peoples content was hard work.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

FEBRUARY 1, 2011

Was this the strategy they were told or did they come up with this internally? Why not attach a strategy with some (not many) achievable decent KPI’s to your social initiatives? Hello strategy? This might be the year social takes the Super Bowl by storm. Check out @Samsung 2500 followers and… a total of 8 tweets.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

APRIL 13, 2011

An internal social media strategy ? A go to market strategy? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? Hiring a social media director?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

MAY 31, 2011

Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations. What motivates you? Reward them.

Social Networking 168

Social Networking Questions Organization Comments 168

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right? The How To.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. We sometimes stick to what we know best and oftentimes say that integration of social media should occur in marketing; but that’s a short sighted attack. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

JUNE 10, 2011

At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. What is my strategy? Again though, what do I get out of that besides the product that I may buy. I have a modus operandi. Why do I or should I follow, friend, fan or like a brand?

Brands 166

Brands Buy Engagement Data 166

Direct Marketing Observations

DECEMBER 16, 2016

I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” What is your strategy/vision? Linking Strategy. Humanize the strategy. Where does social fit in a brands mobile strategy?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 14, 2010

It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. Let’s Talk , in which he assesses the value of integrated social media marketing programs to a company’s overall strategy. A great read.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

OCTOBER 29, 2010

Tags: content marketing social media content strategy tom martin.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. If you write your blog for the sake of peer approval -that’s cool, but then what is the strategy for your blog?

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

MAY 3, 2010

So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JUNE 21, 2011

You had no strategy. You create, adjust, and redefine your strategy accordingly. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. You’ve created a blog and have added a few posts. You have pushed out some weak, self serving content on all of them. Plateau #2. You thrive.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

JUNE 28, 2010

Soup to nuts if you will, from strategy to implementation and all points in between. Tags: social media Marketing marc meyer social media consultant. Just don’t give up easily. It takes time. Look forward to talking with you when you come to Naples.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 9, 2010

In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain. Today anyone can produce content and distribute to a potentially sizeable market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

SEPTEMBER 14, 2011

It’s better, or I should say tantamount, that you understand how search can makes a good social strategy better and vice versa, but all the while not becoming bogged down. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

OCTOBER 18, 2012

When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.

SEO 240

SEO Directory Engineering Compete 240

Direct Marketing Observations

AUGUST 2, 2011

Largely it fails because the expectations are so huge and because they are measured against other companies that invested time, resources, and people first strategies and the platform last. It’s too easy to start and it’s too easy to fail-which invariably leads to social efforts that fall flat. People define platforms.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

JANUARY 11, 2010

As with any disruptive technology there are no shortages of short-sighted integration strategies. First, it was Forrester with the POST methodology where the People, Objectives, Strategy then Technology were the core focus. Eventually we need to evolve, to discover the best ways to integrate into our management and business practices.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MAY 10, 2011

In general, dissatisfaction voiced in front of the firewall results in a quick exit strategy-which is where most of today’s “social employees&# reside.

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

MAY 13, 2022

Strategy and tactics will take a back seat to community and conversation in 2022. Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements? The former will still lead to the promised land, i.e. conversions and leads, but the value of the latter will never be higher.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

OCTOBER 13, 2011

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content. There’s an ulterior motive happening here.

Content 220

Content Smart Phone SEO Yahoo 220