Jeff Esposito

MARCH 8, 2011

Adam struck first with this post on the UK’s statistics. To get a better understanding I’ll break down some statistics based on the major networks and the location based networks. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). I suggest giving a read as it’ll help you in your research.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MAY 9, 2012

So instead of relying on gimmicks and industry statistics, take a step back, and look at what you are doing. I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. Individually.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

DECEMBER 24, 2010

While it should not surprise me, I am still open-jawed when I see the statistic of 48 percent of users checking in less than once a week. Top 2% of Twitter Users Generate 58% of Tweets – Going along with the statistics vibe from Geoff’s post above, this Sophos study shows that 22.5 Espo, Mookie and me.

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

JULY 8, 2013

This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. This is a guest post from Megan Jasin. . If you’re interested in working with Ms.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

DECEMBER 17, 2010

Stop Talking About Yourself, Start Talking as Yourself - In his latest post chock-full-o statistics, Dan Zarrella validates the notion of social media being a large cocktail party. While the statistics as a whole don’t shock me, I am still shocked that there is still a large number of companies not measuring their activities.

Statistics 30

Statistics Microsoft Social Media Hosting 30

Jeff Esposito

APRIL 11, 2011

When you hear the statistics about the percentage of people that check their Facebook account before they even get out of bed, sadly, that would be me! Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. Are we as a culture addicted to social media?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55