The One Marketing Technique that’s Best for Your Launch
Techipedia: Tamar Weinberg
AUGUST 31, 2011
So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta.
Let's personalize your content