Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

How many great ideas and concepts from early startups are out there just waiting to be heard? It turns out that even the most brilliant visionaries, startup founders – dreamers of the next big thing – struggle to communicate that vision to investors, client prospects or suppliers. – Adam.

Startup 117
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How Much is a PR Professional Worth to a Startup?

Adam Sherk

And few would argue against the importance of PR and marketing in launching and growing any new business regardless of how formalized those efforts are. So the question is: how much is a PR professional worth to a startup? [See FastCompany and The New York Times for more on Hughes.].

Startup 146
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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166
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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

SEO 166
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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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