Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.
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Adam Sherk
MAY 15, 2012
Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.
Webbiquity SMM
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?
Webbiquity SMM
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.
ProBlogger
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. The lesson?
Webbiquity SMM
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.
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