Pam Moore

SEPTEMBER 2, 2016

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Stop only playing around with the social networks.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In this article we explain how to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Finally, we walk you through exactly how to schedule social media posts.

Template 145

Template Templates Social Media Tools 145

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. But what you want and what social media platforms want isn’t always the same thing, is it? my own social feeds) to see with my own eyes (a.k.a.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

JANUARY 4, 2020

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

Template 78

Template Templates Content ROI 78

Hootsuite

JUNE 29, 2023

Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? Let’s scrub in! Win, win, win!

Guidelines 78

Guidelines Template Templates Social Media 78

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Avatar How To 78

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Bottom line, content marketing for business requires work.

Strategy 113

Strategy Content Marketing Template 113

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Marketing 60

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Sprout Social.

Tools 121

Tools Strategy Video Library 121

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! The answers to these questions will make or break your content marketing success online. When it comes to content marketing, less is truly more. I have been publishing the calendar template for 10 years. Here is the thing.

Template 78

Template Templates Content Training 78

Pam Moore

MARCH 5, 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019.

Marketing 109

Marketing Template Templates Analysis 109

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

How To 95

How To Sentiment Template Templates 95

Pam Moore

JULY 28, 2019

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Stop only playing around with the social networks.

Social Networking 60

Social Networking ROI Training Template 60

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Sparkcentral by Hootsuite is the perfect solution for our messaging-first strategy.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

FEBRUARY 23, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

Strategy 78

Strategy Marketing Authentication Consultant 78

Pam Moore

JULY 6, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Different types of content marketing.

Content 104

Content Marketing Template Templates 104

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Content 78

Content Marketing Template Templates 78

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

BeingOptimist

MAY 17, 2023

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How to develop a Twitter strategy and plan. Episode Highlights.

Authentication 111

Authentication Strategy Brands Twitter 111

Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

Strategy 78

Strategy Video Marketing Training 78

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

MAY 27, 2019

As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 106

Data Brands Strategy Authentication 106

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Social Media 60

Pam Moore

APRIL 13, 2018

No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.

Content 162

Content Marketing Training ROI 162

Pam Moore

OCTOBER 25, 2020

Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. Do you have a personal branding strategy and plan? Have you thought about your personal branding strategy? Content Calendar Template.

Influencer 78

Influencer Brands Strategy Training 78

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy.

Facebook 166

Facebook Marketing Training Template 166

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Pam Moore

APRIL 3, 2018

You keep missing opportunities that could help your business grow as you are stuck in a rut and embarrassed of your social profiles. You have become the master of random acts of marketing (RAMs) – random acts of live video, stories, quotes, tweets and visuals. How to get from strategy to plan to execution to measurable results.

Social Media 164

Social Media Strategy How To Training 164

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

Social Media 131

Social Media Strategy Engagement Hashtag 131