Social Media Strategery

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

article thumbnail

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) takes issue with this idea of ranking people's influence on these internal networks. Enterprise social networks don’t work like that.

Klout 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. Where does it stop? Will it stop? Can we stop? .

Sysomos 134
article thumbnail

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions.

Education 130
article thumbnail

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

That same person also uses FB as a valuable networking tool for business purposes. I note that when it comes to fears about social networking, everyone you cite refers to the fear of sharing information in a public forum. link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.]

article thumbnail

Social Media Isn't Always the Answer

Social Media Strategery

You can, in some circumstances, promote social media and social networking in expansive culture/process/change terms. At the end of the day, collaboration technologies, social media, and social networking are just tools. This was once a common practice among many private sector evangelists.

Gov 2.0 62
article thumbnail

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

Public networks are both open and closed. When working together they are hybrid networks. In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. In other words building relationships with social tools enables and sometimes drives commerce.

Gov 2.0 76