Small Business Mavericks

AUGUST 3, 2015

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. It can’t hurt.

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Small Business Mavericks

NOVEMBER 3, 2015

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

OCTOBER 28, 2015

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at.

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B2B Forums Marketing Proposal 70

Small Business Mavericks

JULY 22, 2015

Do you know what the most effective Internet marketing is? ” Or someone might ask, “Which Internet marketing tactic gets the most results?” The most effective Internet marketing is the set of tactics that support a strategy customized for your particular business. Internet Marketing is Content Marketing.

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Marketing Survey Newsletter Engineering 70

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. An example is the relationship the social network has with Google competitor Bing in the search market.

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Social Media Marketing Compete Social Networking 98

Small Business Mavericks

AUGUST 26, 2015

Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. Blogging took off like a rocket followed by social networking and video marketing. Today, there are a ton of viable options for the serious marketer. What is the Essence of Internet Marketing?

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Forums Sports Marketing Directory 70

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

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Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

JULY 7, 2012

Don’t sweat it if you have been marketing yourself online and not been using Twitter. There are good solid reasons to use Twitter for marketing and it’s never too late to get started. Here are 5 solid reasons to include Twitter in your online marketing efforts. Twitter now uses autocomplete. Get to know them.

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Twitter Marketing Discount Hashtag 93

Small Business Mavericks

DECEMBER 5, 2011

And one more thing is certain – social networking is the most popular thing on the Internet. You might as well jump on the bandwagon and market your business this way. Blogs are like websites, but you have social interaction with your viewers. Blogs are wildly popular.

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Marketing How To SEO Small Business 105

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. There is actually more than one reason. Google+ has an awesome video chat feature called Hangouts.

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Picasa Google Privacy Social Networking 175

Small Business Mavericks

OCTOBER 15, 2013

Social authority is determined by a number of factors, most of which are in your direct control. How often you post – For instance, one measure of social authority is how often you post on the social networks you are a part of. Social authority is a measure of your online connectedness.

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Klout Social Networking Influencer Social Media 101

Small Business Mavericks

SEPTEMBER 28, 2012

So what should marketers make of that? 1 reason to consider using Pinterest for your social networking is that your audience is there – or at least a significant amount of your target audience. Social networking is, uhm, networking. The net effect is that Pinterest is the No. I wouldn’t say that.

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Yahoo Social Networking Organization Google 110

Small Business Mavericks

SEPTEMBER 25, 2013

One author says it is allowing the social network to catch up with Facebook, but is it? The fact is, both Google+ and Facebook offer marketers a lot of value. Depending on who your audience is, you can use one or both social networks to gain traction for your business and increase your reputation online.

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Compete Google Facebook Social Networking 101

Small Business Mavericks

DECEMBER 11, 2012

The next thing you know you’re spending half your day on social networking websites. Just about every social networking site you’d think about joining has its benefits. You should first define your target market. You really shouldn’t spend more than an hour a day on social networking.

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Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

NOVEMBER 20, 2012

Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page.

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Brands Sample Samples Social Networking 115

Small Business Mavericks

MARCH 18, 2014

Hashtags present a unique opportunity for online marketers. Some of your target audience may be active on Pinterest but none of the other networks. Then you could use a marketing tagline that reads follow the #yellowbrickwidget. Suppose you sell yellow widgets. Some may be active on Google+ and Twitter.

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Hashtag Widget How To Social Networking 101

Small Business Mavericks

AUGUST 15, 2012

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Drive traffic to your newsletter opt-in page with your social media accounts.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

OCTOBER 18, 2012

Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. This is the kind of the improvement that could move LinkedIn up in the social networking category.

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LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

NOVEMBER 15, 2012

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management.

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Reputation Social Networking Engineering SEO 101

Small Business Mavericks

OCTOBER 25, 2013

Join and participate in groups – Join groups where members of your target market might be hanging out. LinkedIn is a social network for businesses. Social Media lead generation LinkedIn social networking' Instead, join groups whose members are likely to hire writers.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Article marketing – Article marketing is not dead. Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily.

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Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

OCTOBER 16, 2012

All social networks have ways to contact other users – also called a notification. But Google+ has more notification triggers than any other social network. Savvy online marketers will think of ways they can use these Google+ notification triggers to gain new followers on Google+ and market their businesses.

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Notification Google Social Networking Eventful 98

Small Business Mavericks

JANUARY 5, 2012

More people will see you just on social networks alone. On line marketing techniques will help you in the long run with your small business. Adding business marketing to your current advertising campaigns can only boost your customers which in turn will boost sales. From there you can insert your website into the ad.

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Twitter Facebook Small Business Advertising 173

Small Business Mavericks

NOVEMBER 12, 2011

If you thought Google+ was just another social network, think again. Google calls this “social annotations” and they could become a key metric for your PPC advertising. It’s also a way for your pay-per-click initiatives to take on a flavor of social media marketing. It’s more than that.

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Adwords Google Metrics Social Networking 156

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about.

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Video marketing. Social networking. Demographics matter a lot in marketing. Does it include a particular demographic?

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

JANUARY 8, 2012

This is a good market strategy. That is what small businesses need to do with their online marketing campaigns. Online marketing needs to be out there on a regular basis. Every time you turn around, they are showing the same commercial again. Yes, they are annoying to us. It’s sort of like brainwashing.

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Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

JULY 30, 2011

If you’ve noticed that your profile pages on your most active social networks rank highly for your name, then I expect that your HubPages subdomain will rank well for your name as well. Article marketing has long been a very good way to get new traffic to your website and build links.

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Hubpages Domain Name Reputation Social Networking 173

Small Business Mavericks

JUNE 19, 2015

If you keep your focus on that, you’ll do a lot to stave off the temptation to turn social media into a craze for useless trivia. First, ask yourself, Am I on the right social network ? But don’t spend time on Facebook when you should be networking on LinkedIn. You should also limit yourself to three networks.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JUNE 19, 2015

If you keep your focus on that, you’ll do a lot to stave off the temptation to turn social media into a craze for useless trivia. First, ask yourself, Am I on the right social network ? But don’t spend time on Facebook when you should be networking on LinkedIn. You should also limit yourself to three networks.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JUNE 3, 2013

E-mail marketing is still one of the most powerful ways to engage with customers. I mean, let them know where to find you on the social networks. Lead them to your Facebook page, Twitter account, and other social media outlets. E-mail Marketing for Small Business e-mail marketing social engagement Social Media'

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

MAY 13, 2013

Google might have the lion’s share of the search market , but Bing and Yahoo! Between them, they have close to 15% of the search market. You can push your Bing rankings higher if you have a strong Facebook network and promote your links to your Facebook friends. Google has its own social network with Google+.

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Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

OCTOBER 4, 2013

Facebook is not just a social networking site for individuals. Facebook pages are powerful marketing tools because they are public and easily sharable. Plus, if you want to cast a wider net with your Facebook marketing and individual pieces of content, then you can promote them easily through your Facebook page.

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Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. You can find them on your favorite social media website. Niche communities – Find those communities that service your niche and talk about the issues in those forums, social networks, etc.

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Small Business Notification Forums Research 98

Small Business Mavericks

JUNE 28, 2012

They’ve add an Events tab to the social network Google+. Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. The first one may not seem much, but it could be over the long term.

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Google Blogosphere Compete Small Business 156

Small Business Mavericks

OCTOBER 24, 2012

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. If you need some content marketing strategy ideas, I have some for you. Develop Your Themes – Any content marketing strategy must have a theme. Your social networks are outposts for your content.

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Strategy Content Small Business Social Networking 98