Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

APRIL 20, 2012

Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Content marketing is king. Email marketing goes social. Which Social Network is the Best Plaform to Promote Your Business [Infographic] (saleschase.com).

Twitter 326

Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

DECEMBER 18, 2017

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. times by using lookalike audiences to reach international markets. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Upgrade Your Twitter Marketing. Image via CrunchBase. Well, maybe not.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. They generate income for each website visitor. — SS.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

OCTOBER 21, 2013

This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now. Content marketing: feeling ripped off? Which social network would you quit? The article was originally posted on the Thornley Fallis blog.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. By analysing their unique collector data, researchers were able to show that these participants increased their purchases from program partners by 15-30 per cent over non-participants.

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JANUARY 16, 2012

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. SEO: social networks influence search rankings. What Marketers Need to Know about Google Search Plus (greatfinds.icrossing.com). Online petition gets country on the map.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

NOVEMBER 26, 2017

These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. The professionals’ social network is introducing lead forms for Sponsored InMails. LinkedIn keeps getting better and better for marketers and sales professionals. Nov 26, 2017.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. No information is posted that hasn’t been published by the social media users themselves. When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Content marketing is king. Brands use social media for PR. Marketing to Boomers on Mobile?

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

OCTOBER 18, 2012

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. Branding you: using social media to find a job. Email marketing goes social. PLEASE LIKE MY FACEBOOK PAGE.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sherrilynne Starkie

JUNE 7, 2012

I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. Using Social Media to find a job. Related posts: Social media in health care.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

AUGUST 17, 2014

The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. 4 Social Media Tips We Learned from George Takei. Facebook Featured Headline Social Media Celebrity George Takei Marketing mention' Facebook Launches VIP App.

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. – SS.

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Do legal marketing professionals require a seat at the table?

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

MARCH 24, 2012

The new terms go into effect on April 6, 2012 and should go some way to addressing the network’s critics. Related posts: Content marketing is king. Social networking: the most popular online activity worldwide. Changes worth noting: the removal of Pinterest’s right to sell users’ content.

Wikipedia 289

Wikipedia API Policies Privacy 289

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This trial includes selected advertisers in the US, UK, Japan, and Australia. If successful, the new service will be rolled out globally in the future.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. Five Great Influencer Marketing Studies. followers . Listly by Sherrilynne Starkie. May 16, 2018. Follow List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Hootsuite announces integration with Pinterest. May 09, 2018. The new Google News: AI meets human intelligence. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Finding and building relationships with key influencers is the key to the ROI of content marketing.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MAY 4, 2012

If you had to quit one social network, which would it be? Six people would leave the most popular of social networks. why bother with new networks – social networks built on social networks? Video: Guide to marketing on Pinterest (buzzom.com). Perhaps surprising, Facebook!

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MAY 6, 2014

Mayor Watson received thousands of replies and retweets on Twitter when he announced on the social network that the Pride flag would fly at Ottawa City Hall until the end of the Olympics, and that he wouldn’t want the vote of someone who didn’t supported human rights.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

SEPTEMBER 12, 2015

The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. This is commonly used to bring a business’s most important objective to the forefront, for example Contact Us, Watch Our Video, Shop Now, Learn More, Sign Up, Book Now or Download.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

FEBRUARY 17, 2013

17 essential social media guidelines to follow. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Related articles. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

DECEMBER 30, 2012

as a Marketing tool. Ottawa’s Twitter top 20 March 2010. Search plus your world. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. How to use List.ly How to Find Your People on Twitter.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

MAY 4, 2013

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. Or is it a cynical ‘marketing ploy’ to manipulate women as means of delivering shareholder value? Dove ’s ‘Real Beauty Sketch’ video is a perfect example.

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

JANUARY 26, 2012

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks. Brands use social for PR.

Marketing 326

Marketing Survey Newsletter Social Networking 326

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Coke is world’s No.

Content 307

Content Marketing B2B Newsletter 307

Sherrilynne Starkie

JANUARY 25, 2018

New Survey: The State of Video Marketing in 2018. How is it changing marketing and media? Must-know algorithm rules and best practices on the big social networks. A great short video which explains how social network algorithms work, what they promote, what they punish. Jan 24, 2018. But by how much?

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Survey News Social Networking Library 161