Jeff Esposito

JUNE 4, 2012

When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing. The main reason for this is that many companies are still struggling to measure social media. If you guessed yes, you were incorrect.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. To me it’s more curation than social ecosystem.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

OCTOBER 25, 2010

With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. So I pondered and stared at four letters – P, R, S and N.

Press Release 30

Press Release Social Networking Industry Blogger 30

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 2, 2015

The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. As a marketer, it is a gateway drug and helpful tie in to discovery. These splits are actually fascinating to me as an Android and intenet user. and really breathed new life into Picassa.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. As a marketer, it is a gateway drug and helpful tie in to discovery. These splits are actually fascinating to me as an Android and intenet user. and really breathed new life into Picassa.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. This was one heck of a week. One thing that they do have down is educating folks on their product.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. While I agree with many of them, without substance they breed skepticism. If you are confused, let me clarify.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JANUARY 8, 2014

Facebook is the world’s largest social network. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. There may be a lot of uproar out there on Facebook’s changes, but there is no platform in the here-and-now that can compete with Facebook.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. So when I saw this article, I was truly intrigued.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. 78% of respondents noted that social media has changed the way they recruit. 24% reduction in newspaper ads.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

MARCH 27, 2012

These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

JUNE 15, 2012

Facebook is eating the world, except for China and Russia: World map of social networks – this is a pretty cool look at the top social networks globally. Google+ Battles Facebook for Social Login Dominance [Infographic] – this is an interesting Infographic. Notice a familiar top dog?

Meme 35

Meme Social Networking Study Google 35