Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. There’s an App for that. Brainstorm file.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. What’s that got to do with social networks?

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

FEBRUARY 12, 2014

Any good sales person gets to know their market first and how their product solves their pain points. In these days of social media they Google and search social networks to find out more about a prospect before they even call them. No, they never do that.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

AUGUST 13, 2011

However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Whilst these channels are undoubtedly very useful, there are also extremely popular social networks in other countries which should not be overlooked. Choosing your networks. About the author.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

AUGUST 1, 2012

That’s not how a social network works though. On these kinds of networks you have to find people who are engaging and interesting as sources of conversation and listen, then talk back to them. Steve Farnsworth Has lots of good tips about social media, marketing, PR and business.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

NOVEMBER 29, 2010

Well, at least in social media circles anyway. Say you send me a friend request on a social network. Now granted, sometimes this is a two second decision, but taking the time makes all the difference in the quality of the conversations we have in our social networks. Here’s what I mean by that.

Social Networking 133

Social Networking Buy Social Media Conversation 133

Janet Fouts

AUGUST 29, 2011

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

MAY 8, 2012

They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively. The learning curve to get up to speed on the latest techniques and networks.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

JULY 5, 2011

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. As Michael Martine wrote on his blog,&# Another Social Network to Suck Away My Time? You know who you are. This is still the beginning.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

MAY 5, 2014

When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!” People relate to other people, not sales pitches and marketing jargon. ” Yeah, that doesn’t happen to me much either. Feeling all warm and fuzzy now? A walking sales pitch?

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

APRIL 18, 2014

How does mindfulness manifest in a social business? Better awareness of the needs of your market. He says the more technology we have, the more we interact on social networks, get emails and text messages, the more we need to slow down. Thought leaders listen first and act thoughtfully and with more than average insight.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

JUNE 6, 2017

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. Find thought leaders on social networks and follow their posts.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

SEPTEMBER 5, 2011

Use their dashboard to schedule important posts so you don’t dump them on your network all at once, and use their analytics to decide when is a good time for you to participate in your social networks and which posts are he most effective and at what times people are responding to you. Set up good social listening tools.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients. AlmostSavvy.com. Irene Koehler.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JUNE 2, 2011

I’ve been gratified and a little puzzled by some of the people who follow me on Twitter (or any other social network for that matter). These days if you automatically follow everyone who follows you you’re likely to find yourself following spammers and Multi-level marketing scams will clog up your tweet stream.

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. So here’s a thumbnail of just 4 “social networks&# and how community applies to them (in my opinion). They’re businesses.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

JANUARY 19, 2012

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. This includes the CEO, the marketing team and your engineers. And there you’d be mistaken. Here’s the thing.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

JUNE 23, 2011

As with most social networks, the most important things you can do are listen first and be yourself. If you’re using Twitter to market your practice, work on showing authority in your area of expertise. If you want to know what NOT to do, here’s a good post on Twitter gaffes. Imagine that. What’s your message.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? These days however, it can mean a whole lot more.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

OCTOBER 2, 2012

Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network. Before I get into why App.net is worth your time, let me give you the back story. Wait, here’s a video, I’ll let him tell the story. Should I be using App.net?

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

DECEMBER 30, 2011

I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. So don’t talk to me about how social media takes too much time when it’s really that you aren’t focused in how you’re using it. Turn off email.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Remember Qik (say “quick”)?

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Remember Qik (say “quick”)?

Video 70

Video Ustream Twitter API 70

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. They analyzed more than 5.7 Yeah, you probably did.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

MARCH 12, 2013

Today we may think it has to mean they use social media, but there’s more to it than that. Just having millions of followers, fans and “interactions” on social networks doesn’t make you social. They couldn’t give a flying crap about your marketing message.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Janet Fouts

SEPTEMBER 5, 2014

Google+ is a great social network. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. I can’t count the number of people I’ve said that to and they didn’t really believe me. to an App or Website.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

DECEMBER 14, 2010

This year flew by and the sheer number of new social networks and applications is simply stunning. I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year?

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

FEBRUARY 20, 2012

The market is collectors and mostly women , who like to curate collections of images around things they like. Reciprocation is the core of social interaction. In this day and age, transparency is hugely important and this wasn’t cool. The digerati who are up in arms about the TOS. Follow them, re-pin something of theirs.

Collaboration 135

Collaboration Curation Widget SEO 135