Direct Marketing Observations

MARCH 4, 2010

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JANUARY 25, 2012

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Jay Baer calls it false intimacy.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

MAY 28, 2010

. “Doing&# Social media can sometimes give you the impression or sense that you have done or accomplished a lot, but the reality is that as a channel, as a stand alone entity, it needs the support of a lot of other “things&# in order to truly “work&# and be most effective. Create microsites using social platform providers.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

FEBRUARY 11, 2012

Infographic by – Conversion Rate Optimization Company Invesp.

Social Networking 176

Social Networking Statistics Trends Conversation 176

Direct Marketing Observations

OCTOBER 4, 2017

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Understatements be damned, one could say that social media has evolved and still, others could say it has regressed. So what is a marketer to do? Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 29, 2010

What are your current marketing initiatives? Do they have any idea how difficult social media marketing is? marta kagan marc meyer Social Media marketing Social Networks. Tags: social media blogging chris brogan. OK, so lets talk about your business objectives. What are they?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JANUARY 25, 2019

And then there’s that whole contextual advertising thing taking place on the social network. in some cases, upwards of 40% have decided to take “a break” from the social network. I’m not either, but that’s a pretty good reason to leave too. So my question is this. Forty percent is a lot.

Facebook 170

Facebook Social Networking MySpace Comparison 170

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 It is no surprise that ‘32% of marketers say visual images are the most important form of content for their business,’ and why Instagram has such a high number of engagement.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. The Digital Marketing Essential Reader.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

OCTOBER 15, 2010

Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Think of Wal Mart or Astroturfing. Focus on focus- Want to grow your product?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

APRIL 2, 2013

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.

Social Media 238

Social Media Social Networking 238

Direct Marketing Observations

AUGUST 11, 2010

Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it. Tags: social media influence blogs marc meyer social media Social Networks YouTube. We love to share stories where good triumphs over evil.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

SEPTEMBER 4, 2015

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. So beyond having this stable of intimate business connections, who does the passively dynamic social network that is Linkedin serve best?

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right?

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

FEBRUARY 25, 2011

Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

MAY 17, 2013

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. social media viral marketing viral video amy''s baking company gordon ramsay reddit social media flashmobs yelp' Give them anything and they will run with it. What can Yelp do about that?

Flash Mob 219

Flash Mob Reddit Review Social Media 219

Direct Marketing Observations

APRIL 23, 2010

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. A social network happens because of what? I’m more of a black and white type. I like to distill things down.

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? It goes viral in a social network and people get hurt. Know all social sites that your child is a part of it. and you know what? You the parent.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JANUARY 27, 2010

We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. Here’s an example: You see as a society we’re just not satisfied. Yes, we all are using Facebook, and they are truly the exception to the rule. They are the immovable force.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

MAY 10, 2011

In general, dissatisfaction voiced in front of the firewall results in a quick exit strategy-which is where most of today’s “social employees&# reside. How does social enable Juan in shipping who busts his ass and yet no one notices because he’s so quiet and chooses not to use that hot new internal platform?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

SEPTEMBER 26, 2013

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Social Networks Facebook Linkedin social capital Twitter'

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. social networks) then demand goes down right? Who you are connected to within Facebook is your network.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

APRIL 29, 2010

NJ Principal Asks Parents To Ban Social Networking. When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. We just didn’t realize how much social networks didn’t. Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. Either way, the assumption is that you are immersed in the culture and dynamics of social media integration in some way, shape, or form. But what about you? 4) No Value.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

MAY 14, 2010

Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday. Too young for social networking? NYU Students Start Privacy-Minded Social Media Site. Social Media Parenting: Raising the Digital Generation. I hope it helps.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

APRIL 16, 2010

In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. million Ning Networks created and 40 million registered users. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. Ning currently has more than 1.9

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

JUNE 28, 2011

Some brands are collecting Likes and Followers at rapid rates and then are telling everyone who will listen, that they are engaged with X amount of customers on social networks. It’s not conversations, it’s not discussions, nor is it customer centric inquiries. From now on you must apply a new rule.

Engagement 258

Engagement Social Networking Meeting Conversation 258

Direct Marketing Observations

SEPTEMBER 13, 2010

Whether you use social media or not is not going to determine your success in business. Yes they have had “some UI issues&# , but at one point they were THE social network that everyone was talking about. Semi-truth #3: What happened to MySpace can happen to any social network. Great news! What happened?

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

FEBRUARY 24, 2012

I am a marketer that sells cowboy hats or western hats. I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Social media engagement should be measured differently in tough economic times.

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215