Friending Over 50: Sex, Lies and Baby Boomers
Debbie Weil
MARCH 12, 2011
The growth rate in adoption of social networking by the 50 to 64 age group was 88 percent last year. trillion to spend annually, making them a target demographic that no marketer can ignore. It’s the passion and possibility, daring and reinvention that drive the use of social media. First, the love affair.
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