Dave Fleet
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.
Dave Fleet
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.
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Dave Fleet
FEBRUARY 7, 2011
Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.
Dave Fleet
NOVEMBER 9, 2016
If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.
Dave Fleet
JUNE 2, 2014
The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Visual social networks are accelerating. marketing statistics trends digital' Mary Meeker.
Dave Fleet
SEPTEMBER 7, 2010
As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. We need to reach our target market in the place they inhabit. What are the norms within the different social networks?
Dave Fleet
NOVEMBER 9, 2016
If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.
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