Atom Thought

FEBRUARY 16, 2009

My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’ You can view the article here: [link]. And precisely why this article becomes very relevant for Indian Social Networking Platforms! How businesses are lapping up social media? Is FourSquare The Answer?

Social Networking 100

Social Networking Sites Strategy MySpace 100

Atom Thought

MAY 11, 2010

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Social Authority Marketing- Getting deeper into Social Media! What do you think?

Products 191

Products Insurance Loyalty Policies 191

Atom Thought

NOVEMBER 7, 2009

Do you know that there may be a social networking site which is bigger or almost equal to Facebook? ’ Here is an interesting and well researched whitepaper on the Future of Monetization for Social Networks and Social Gaming companies- rightly christened as’ HOW IS FACEBOOK GOING TO MAKE IT’S 1ST BILLION DOLLARS?

Crowdsourcing 124

Crowdsourcing SMS Facebook Foursquare 124

Atom Thought

DECEMBER 19, 2009

To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand that people always may not want to reveal their locations and may be averse to this concept). This kind of gives a new twist to the old loyalty marketing. Mobile Marketing!

Foursquare 100

Foursquare Twitter iPhone Crowdsourcing 100

Atom Thought

FEBRUARY 18, 2010

This was not strange, since these two players dominated the market and virtually everyone licensed data from them. Google, that was once dependent on them, today has disrupted that market. Look at how the market which was controlled by 2 major players got disrupted in just 1 year! Related Posts: Mobile Marketing!

Google 157

Google Flickr Yahoo Microsoft 157

Atom Thought

JULY 6, 2010

Since group buying depends on free traffic or the social network of buyers-they face a challenge of manipulating or leveraging this traffic fully. Related Posts: Technology Marketing in Digital Age! Social Authority Marketing- Getting deeper into Social Media! Traffic - group buying sites need huge traffic.

Buy 203

Buy Groups Groups Crowdsourcing 203

Atom Thought

OCTOBER 21, 2009

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Social Media 178

Social Media Marketing Conversation Course 178