The Realtime Report
JUNE 12, 2014
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.
The Realtime Report
NOVEMBER 28, 2012
Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.
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The Realtime Report
DECEMBER 31, 2012
What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month.
The Realtime Report
DECEMBER 31, 2013
What were the biggest stories in social media statistics this year? Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15).
The Realtime Report
AUGUST 17, 2012
Tumblr: 69 million blogs. via Tumblr. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. Renren: over 170 million users. via iResearch iUser Tracker. via Instagram.
The Realtime Report
JANUARY 29, 2014
Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. “Tumblr is the dark horse of high-quality traffic,” Tamara Gaffney, principal analyst for the Adobe Digital Index, told AdWeek. .
The Realtime Report
JUNE 6, 2014
Tumblr: 189 million blogs. via Tumblr. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. Social media outweighs email: On an average day, millennials share roughly 6 pieces of content through social media, and only 5 through email.
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