Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Mindjumpers

JANUARY 6, 2011

Tweet Having reviewed what has happened across the different social media platforms in 2010, the next thought is what is going to happen in 2011? A lot of marketers have given their suggestions to what the year has in store for us, and a lot of interesting ideas have been published on blogs, presentations etc.

Social Media 223

Social Media Technorati Trends Social Networking 223

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#.

Social Media 216

Social Media Marketing Influencer Technorati 216

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 152

Review Social Media Marketing Handbook 152

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds.

Social Media 244

Social Media Conference Technorati Case Study 244

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Jason Yormark

JANUARY 28, 2011

I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. Share this on Technorati. The New Gig: VP of Marketing & Social Media @ Strategies 360. More to come! Tweet This! Related Posts.

Social Media 214

Social Media Strategy Technorati StumbleUpon 214

Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. What’s special about Monki is that they don’t do any traditional marketing – at all.

Fashion 265

Fashion Industry Social Media Vimeo 265

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Mindjumpers

DECEMBER 29, 2010

Tweet It has been a great year for social media. We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. The soda company understood how to make us of social media when developing new flavors. Mountain Dew.

Social Media 237

Social Media Technorati Campaign YouTube 237

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Mindjumpers

NOVEMBER 26, 2010

Last year Marabou did a really successful social media campaign for the Aladdin box around Christmas. The market share increased by 3,6 percentage points. That’s the beauty of social media marketing. Social media enable sustainable relationships. Launching A Car Only Through Social Media.

Engagement 226

Engagement Social Media Technorati Campaign 226

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. Just use “social media” or “community manager” to get started.

Resources 196

Resources Communities Social Media Technorati 196

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Mindjumpers

OCTOBER 29, 2010

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.

Social Media 241

Social Media GPS Badge Hosting 241

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. Knowing how many dedicated fans and followers who are out there and being fed by their social media presence, they use it for social good.

Social Media 220

Social Media Technorati Fashion Campaign 220

Mindjumpers

DECEMBER 28, 2010

We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves. How can we do something that will create value through social media?” Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. Well, almost. And, before downloading, you must agree to their terms.

Research 113

Research Report Cymfony Social Media 113

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Silence can hurt you.

Social Media 221

Social Media Marketing Digg Consultant 221

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Idaconcpts

SEPTEMBER 13, 2010

Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Share this on Technorati. Much of the humor emerges as the audience sees the characters making obviously ridiculous decisions that are natural reactions to mismanagement.

Social Media Management 142

Social Media Management Social Media Technorati StumbleUpon 142

Mindjumpers

OCTOBER 27, 2010

Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. All marketing and communication professionals have been welcome to submit their work. All marketing and communication professionals have been welcome to submit their work. Best Use of a Social Media Platform.

Social Media 193

Social Media SMS Social CRM Technorati 193

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Idaconcpts

AUGUST 26, 2010

On August 25, 2010, Social Media Informer launched. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.

Social Media 132

Social Media Aggregator Technorati B2B 132

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Mindjumpers

NOVEMBER 1, 2010

Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc.,

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Freelance Social Media

OCTOBER 16, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Fighting Cancer via Social Media #BeatCancer by cinta5 on October 16, 2009 Help raise money to beat cancer and set a Guinness Book of World Records. Only 20 hours left!!

Social Media 157

Social Media Foursquare Technorati Disqus 157

Socialized

NOVEMBER 26, 2009

Here are my five social media predictions for 2010. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Harp Interactive

FEBRUARY 9, 2010

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence. is a simple and FREE service that makes updating your social networks a snap! Technorati.

Resources 243

Resources Ping.fm Tools Social Media 243

Webbiquity SMM

JANUARY 14, 2011

A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. What’s needed is a strategic approach to social media , starting with listening.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. With social media the advantage is, followers can share their experiences and problems with the company experts directly. 5 Tips for Making a Consistent Social Media Effort.

Trends 245

Trends Influencer Social Media Forums 245

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.

Engineering 108

Engineering Survey Social Media Marketing 108

Freelance Social Media

AUGUST 23, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Media Revolution by cinta5 on August 23, 2009 Welcome to the world of Socialnomics About the author Jacinta wrote 70 articles on this blog.

Social Media 106

Social Media Foursquare Technorati Disqus 106