Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. They’re leaning into making water edgy and at the core of their marketing, they want to make people laugh.” The full conversation is above.

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Social Media Marketing Proposal Case Study 91

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Speak to your accounts, sales, or customer support teams here.

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Social Media How To Survey Analytics 215

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

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Social Media Marketing Nielsen Resources 96

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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Social Media Marketing Sentiment Influencer 111

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

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Team Marketing ROI Training 147

Ignite Social Media

AUGUST 14, 2023

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. In that case, you may want to engage a social media marketing agency.

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Social Media Marketing Cost Team 147

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 231

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

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Team How To Social Media Management Trends 188

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

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Team Marketing ROI Training 148

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

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Social Media Strategy Marketing Curation 179

Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” But social media doesn’t work this way.

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Team Meeting Report Social Media 89

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 107

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 227

Ignite Social Media

AUGUST 20, 2020

What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it? Subscribe to Social You Should Know.

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Meme Social Media Marketing Upcoming 190

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Lifecycle marketing. Lifecycle Marketing 4??

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Team Marketing Collaboration Hubspot 116

Oktopost

NOVEMBER 16, 2021

Not only does it add your customers’ social engagement data to Salesforce, but it also shows you how this channel impacts your bottom line. As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Good stuff.

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Team Social Media B2B Sample 124

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

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Team Examples Marketing Training 110

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Social Media Team Social Media Management Report 100

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 132

The Social Media Hat

SEPTEMBER 25, 2023

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

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Team Social Media Marketing 169

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

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Collaboration Tools Social Media HootSuite 86

Ignite Social Media

AUGUST 2, 2023

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai But now that we’ve had more time to understand it, there are some strong benefits to using this generative AI technology as a social media agency. Our team recently sat down to discuss our thoughts on this.

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Social Media Marketing Microsoft Software 144

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

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Social Media Marketing Social Media Management Trends 145

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. What to look for when hiring a social media manager. Design sensibility.

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Team Social Media Social Media Management How To 138

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? Like What You Heard?

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Team B2B Marketing How To 131

Ignite Social Media

DECEMBER 14, 2022

Here are some tactics to consider to get the most out of social media marketing during this special time of year. Additionally, creating holiday-themed visuals can also spice up social media posts. Create a Social Media Countdown. Here are some last-minute tips. Focus on Relevant Content.

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Social Media Strategy Marketing Hashtag 161

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Team Tools Marketing Hubspot 86

Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

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Team Conversation Social Media Instant Messaging 140

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Using Other Digital Marketing Tactics on Your Social Media Platforms.

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Social Media Marketing Trends Communities 200

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. That Facebook knew for years that Instagram hurts the mental health of its young users, but didn’t make changes recommended by its internal team. Social media, however, isn’t going away.

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Social Media Facebook Marketing Proposal 172

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary.

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Team B2B Apple Marketing 144

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. TikTok Goes Mainstream.

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Social Media API Reputation Compete 208

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

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Skills Social Media Marketing Influencer 195

Pam Moore

APRIL 7, 2024

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation.

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Team Training Resources Collaboration 78

Social Media Today

JULY 15, 2019

There are so many social media tools out there, it's easy to get overwhelmed with all the options. Here are 5 social media marketing tools that won't break the bank.

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Banking Social Media Tools Team 167

Buffer Social

JUNE 19, 2023

We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work.

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Team Content Project Collaboration 109