Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

Types 100

Types Strategy Marketing CPA 100

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Socialized

APRIL 9, 2010

What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? Longer term measures may be market capitalization and brand valuation.

Social Media 198

Social Media Diagrams Reputation Organization 198

Socialized

DECEMBER 28, 2009

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking by Maria Azua.

Social Media 170

Social Media Handbook Collaboration Review 170

Socialized

MARCH 19, 2010

The ability to measure a path from any marketing or advertising effort to a successful endpoint is extremely difficult, and has plagued professional online marketers for over a decade. They are useful, but they are removed from your business goals, which might be things like grow revenue, add new subscribers, sell into new markets.

Influencer 179

Influencer Social Media Metrics Statistics 179

Socialized

JANUARY 30, 2019

Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. For that reason, affiliate marketing needs a more hands-on approach to compel readers to act. Understand Your Audience.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Socialized

AUGUST 14, 2009

When “pitching&# social media marketing and communications initiatives to management, there is a tendency to overestimate the potential response rate based on the sheer number of people on the Internet. Simply because a marketing campaign is launched online does not guarantee a large number of respondents.

Social Media 162

Social Media Statistics Campaign Data 162

Socialized

SEPTEMBER 3, 2009

I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Brand Management in the Social Media Jungle.

Social Media 160

Social Media Brands Forums System 160

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? 2 : one having a well-known and usually highly regarded or marketable name. 2 : one having a well-known and usually highly regarded or marketable name. So what does this mean in the social media world?

Social Media 145

Social Media Brands Radian6 Banking 145

Socialized

SEPTEMBER 17, 2009

I was with my wife and daughter, and as we generally do when we visit a book store, we went to the business and marketing section to make sure my book was in stock. He told me he was from Deloitte and that he was looking into social media. Tags: Social Media SocialCorp Borders Deloitte word of mouth socialcorp.

Marketing 133

Marketing Buy Social Media Conversation 133

Socialized

FEBRUARY 2, 2021

Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter. Since the wrong way to backfire can be used via social media, you have to gain a clear understanding of the product of your organization before you start sharing. Best Tips to Use Twitter for Business. Give a Value to Every Tweet.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005.

YouTube 100

YouTube Brands Hubspot Overview 100

Socialized

FEBRUARY 5, 2021

Social listening is an excellent means of understanding. Social media is a breathing body. Thousands of people publish everything every minute, not even just their personal lives, on social media networks. Social listening comes into the scene here. What do You Mean by Social Listening?

Social Media 130

Social Media Analytics Construction Proposal 130

Socialized

DECEMBER 30, 2009

The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions. For some, the business ethics of social media present a quandary.

Comments 162

Comments Guidelines Blogger Review 162

Socialized

JANUARY 20, 2010

Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits. Ethical social media business practices. Social networking Etiquette. Tune in or catch it streaming.

Foursquare 150

Foursquare Policies Social Media Social Networking 150

Socialized

OCTOBER 6, 2009

The Federal Trade Commission (FTC) has finally stepped up and issued new regulations affecting commercial use of social media. Removal of all of these mysterious connections between sponsors, bloggers and celebrity endorsers is absolutely required for social media to reach its absolute effectiveness as a corporate marketing tool.

Questions 195

Questions Blogger Guidelines Advertising 195

Socialized

FEBRUARY 2, 2012

With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others).

Advertising 113

Advertising Report Social Media Marketing 113

Socialized

MARCH 12, 2010

I explained it was about social media (not a gripping topic for most nine-year-olds). Online marketers are asking, because the youth market is huge. It’s no surprise marketers want our children’s information. Tags: Social Media children COPPA Online Privacy online privacy.

Privacy 170

Privacy Foursquare Class Education 170

Socialized

JUNE 22, 2010

It’s about things like affiliate marketing programs, paid endorsements, and other hidden forces in social media that consumers and business/organizational users need to understand. I could have called it “A Guide to Fair and Effective Social Media Campaigns,” but who would attend that talk?

iPad 214

iPad Blogosphere Meme Affiliate marketing 214

Socialized

OCTOBER 19, 2009

During the second half-hour of the webcast, we’ll talk about my book, SocialCorp , the importance of balancing social media risk and reward, and some of the trends that will affect corporate social media practitioners. Patrick’s practical guidelines include: Define Your Business Model. Build an Effective Website.

Social Networking 113

Social Networking Guidelines Small Business Social Media 113

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Socialized

MARCH 26, 2010

And Yelp is an interesting player in this market, boasting a huge user base (huge by Foursquare standards) that it brought into the location-based world with an iPhone app earlier this year. This is definitely the year of location-based social media, and a lot of interesting things are going to happen in the next nine months.

Foursquare 226

Foursquare Facebook Web 2.0 Privacy 226

Socialized

JUNE 4, 2010

And no amount of good or bad PR, marketing, advertising, or social media can change the essential nature of a company. Tags: Social Media @BPGlobalPR BP brand branding David Ogilvy gulf oil spill Leroy Stick. Offer a great, innovative product and make responsible, ethical business decisions.”.

Brands 183

Brands Advertising Reputation Price 183

Socialized

JANUARY 23, 2021

Taking another look at Facebook Messenger’s fantastic market advantages to help you learn how to take advantage of them: 1. This is much earlier than anticipated on traditional social media platforms for 1 hour of response. Helps in Generating Leads. There are many causes why you have been approached by Facebook Messenger.

Facebook 130

Facebook How To Issues Loyalty 130

Socialized

JULY 23, 2009

She’s an online marketing pro, not one of the “make $3 million a day” kind but the hard working kind who knows SEO, e-commerce, content management, etc. Christopher is also a really smart marketer and all around decent guy. And he once said I was one of the few marketers on Twitter that had any integrity. See how smart he is?).

Twitter 190

Twitter Avatar Tumblr Blogger 190

Socialized

JULY 3, 2009

The AR space is starting to heat up, and VentureBeat DigitalBeat has a nice report today on some of the startups jockeying for position in what promises to be a fascinating market. Tags: Social Media Augmented Reality iPhone app Nearest Tube. Thanks Simon Mainwaring for the pointer to Nearest Tube.

iPhone 133

iPhone Startup Applications Apple 133

Socialized

MAY 13, 2010

Regulators are still mostly uncertain as to how current laws apply to social media/networking. In June, 1990, the FTC launched a probe into allegations that Microsoft and IBM were colluding to corner the PC software market. billion and a market cap of over $250 billion. Here’s what’s not going to happen.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Socialized

MAY 19, 2010

It is designed to deliver to marketers an elusive group of big spenders. Tags: Online Privacy Social Media Social Networks children kids privacy social networking togetherville walt mossberg Togetherville Walt Mossberg. Togetherville is also the Web 2.0 version of the Happy Meal toy.

Social Networking 216

Social Networking Privacy Journal Web 2.0 216

Socialized

JULY 3, 2009

The effect of the use upon the potential market for, or value of, the copyrighted work. social media sphere are happy to have their talks live tweeted and live blogged. Tags: Blogging Ethics Journalism Social Media copyright Fair Use guidelines live blogging live tweeting Twitter twitter. Some may, some may not.

Fair Use 184

Fair Use Web 2.0 Guidelines Policies 184

Socialized

SEPTEMBER 22, 2009

Add this to the list of ways Facebook is sounding a little like the AOL of yore: Astounding growth in user base with dominant market share. It may some day be seen not as a social network, but some kind of Orwellian proto-social network. Tags: Social Media America Online AOL Facebook. Walled garden.

Facebook 162

Facebook MySpace API Policies 162

Socialized

OCTOBER 26, 2009

Block people who tweet your Twitter name in connection with marketing and follower scams. Tags: Social Media autofollow direct message DM follow retweet RT rules Twitter unfollow twitter. .&# that are so generic they could apply to several million other people. Don’t ask for Diggs. Don’t ask for Stumbles. I love rules!

List 189

List Twitter Digg Publishing 189

Socialized

DECEMBER 6, 2009

If, on the other hand, you are in marketing, public relations, or even accounting or real estate, your writing is meant to convey something. Tags: Social Media Blogging blogs descriptive Language prescriptive writing blogging language. for whom language is primarily a mode of artistic expression. Here’s the problem.

Real Estate 193

Real Estate Microsoft Software Class 193

Socialized

OCTOBER 24, 2009

based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. The first step in Facebook Fan Page success is to have a strategy.

Facebook 199

Facebook Tips Web 2.0 Retail 199

Socialized

FEBRUARY 17, 2010

Way back when (sounding like a wagon master on the Oregon Trail), I actively sought people in two distinct categories — friends and present/former colleagues, and people in allied fields, like public relations, social media, corporate communications, writing and publishing. Tags: Social Media Twitter. But I am not.

Policies 183

Policies Twitter Conference Activities 183

Socialized

MAY 21, 2010

I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. The landing page for 31-Cent Scoop Night breaks an old school Web marketing rule: Keep people on your site. Andrew : Honestly, a mix of both.

Social Media 240

Social Media Foursquare Digg Eventful 240