Jeff Esposito

JANUARY 14, 2013

Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Personas in Social Media.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

SEPTEMBER 4, 2013

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. social media social media globally' Image: Vincenzo Cosenza.

Social Media 50

Social Media Facebook Marketing 50

Jeff Esposito

JUNE 3, 2013

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. want to learn more on how to measure digital marketing.

Analytics 49

Analytics Review Video Marketing 49

Jeff Esposito

AUGUST 29, 2013

The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing game in Influence Marketing (amazon link). This book is perfect for: Marketers. New Media PR Pros. People interested in word of mouth marketing and.

Influencer 42

Influencer Marketing Review Social Media 42

Jeff Esposito

OCTOBER 10, 2010

I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. Social Marketing ROI – Yes, You Can! Tags: social media Paul Gillin ROI Social Media ROI. View more presentations from Paul Gillin.

ROI 34

ROI Social Media Marketing 34

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JUNE 29, 2011

This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Reducing push marketing spend. Making money.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. Are we as a culture addicted to social media? Speaking for myself, yes, I’m addicted to social media for sure!

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses. What say you? Image – Bobby Mikul.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Knowledge of the Business. Mission Control. Ability to Communicate.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

MARCH 6, 2013

The book itself is far from a dissertation on social networking and focuses on word of mouth marketing. Sure social media is mentioned, but the authors do a great job of dismissing the notion that social media is bigger than word of mouth because it is digital. are a marketer. work in branding.

Marketing 46

Marketing Privacy Social Networking Review 46

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

JULY 2, 2012

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

Retail 42

Retail Social Media List Trends 42

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

MAY 16, 2012

Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Rather the duo pushes readers to step back and look at their marketing in a more holistic manner. This book should be read if you… work in marketing.

Marketing 44

Marketing Discount Process Social Media 44

Jeff Esposito

OCTOBER 19, 2012

Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. How Evil Is Your Smartphone?

Foursquare 42

Foursquare Marketing Exercises Influencer 42

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.]

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

SEPTEMBER 23, 2010

« Previous Post Next Post » [link] Tweets that mention Offline Spam | Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 1 Comment - Leave a comment!

Alltop 28

Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 41

Retail Conference Industry Social Media 41

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. e that medium.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

DECEMBER 9, 2013

A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. social media YouTube Cookie Monster Lord of the Rings Sesame Street the Hobbit' Sesame Street does it again. Well played folks.

YouTube 40

YouTube Social Media Content Marketing 40

Jeff Esposito

MAY 4, 2012

Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. The main topic is getting outside of the small world of social media. What Comes First, Multichannel Integration or Social Business? Image - Archangeli.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 20, 2013

The Social Media Strategist. No B t Social Media. The Science of Social. Marketing in the Round. Home Buying Everything You Must Know. The Pursuit of Happyness. How to Sell Your House for More Money. The end of Business as Usual. Sea of Monsters. The Titan’s Curse. The Count of Monte Cristo.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. You don’t have to answer that now.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JUNE 17, 2013

While everyone in social would like to believe that their jobs are wrapped in Teflon, there is really nothing groundbreaking about them. Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Social is something the C-Suite needs to be fluent in.

Travel 42

Travel Trends Social Media Company 42

Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JANUARY 28, 2013

The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. A Collection Of Community Management Advice from Marketwire.

Communities 44

Communities Tips eBook Social Media Management 44

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. If selected, this panel will feature Teresa Cantwell, Dave Shaw and me.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media. What’s the take away on social media influence? This is a guest post from Jason Mollica. .

Influencer 48

Influencer Klout Foursquare Analysis 48