Janet Fouts

MAY 8, 2012

I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore. Armed with $9.8

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

JANUARY 14, 2013

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got.

Social Media 144

Social Media Class Consultant Course 144

Janet Fouts

AUGUST 13, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

SEPTEMBER 22, 2010

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. OptimizeBook.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. social business Social Media Tips and Tricks'

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

JULY 19, 2011

Social media engagement does not happen by accident. Social media is work. It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming. It does not do itself.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

OCTOBER 6, 2013

The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! Me : Uh… well, we can work your marketing message in of course, but what about supporting information?

Content 134

Content Marketing B2B Reputation 134

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

DECEMBER 14, 2011

You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. Look for questions about features your customer base would like to see and be the first to bring it to market.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

SEPTEMBER 5, 2011

Is social media really good for my business or is it just a time waster?? Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. Can social media be a black hole for your energy? It’s both.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. I’m doing a little market research.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. See, you can’t fake authentic interest.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

MARCH 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Hopefully you set up a list of intentions, (or KPIs) for your social media outreach before you started signing up for networks.

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

JANUARY 13, 2018

” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. Videos that are longer than a couple of minutes, or clearly marketing driven are probably not going to get you as much engagement. The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Janet Fouts

APRIL 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Email Marketing. social business inbound marketing'

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? These days however, it can mean a whole lot more. or the top 10 food trucks ?

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JULY 30, 2021

This week’s guest, Laura DiBenedetto founded Vison Marketing , an award-winning marketing agency at the age of 19, and took the marketing world by storm. Today she is known as America’s Happiness Coach and the #1 Bestselling Author of The Six Habits. Practical Tools for Bringing Your Dreams to Life. Youtube.

Applications 132

Applications YouTube LinkedIn Instagram 132

Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. but what is the real impact through social media? Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull. ” The jump itself is truly amazing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

APRIL 11, 2020

I’ve worked in startups, marketing, social media and teaching mindfulness, emotional intelligence and positive psychology. Social media marketing and business strategizing. I’ve been a business coach for more than 20 years. How can I help you? Leadership. Remote work. Conscious business. and Canada.

Exercises 127

Exercises Startup Class Training 127

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

AUGUST 27, 2018

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses.

Social Media Management 104

Social Media Management Team Study Meeting 104

Janet Fouts

OCTOBER 9, 2014

It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. Schedule it in Sprout Social or Hootsuite and you’re done. Content calendars aren’t a shortcut to social media engagement. Corporate Social Media Social Media in Action Social Media'

Content 139

Content Curation HootSuite Template 139

Janet Fouts

AUGUST 14, 2019

We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life.

B2B 121

B2B Publishing List Social Media 121

Janet Fouts

JUNE 11, 2020

Find Mike Across social media: Website. Through his speeches, seminars, consulting, and writing, Mike teaches important techniques that allow individuals and organizations to be more appreciative, authentic, and effective with others and themselves. Facebook.

Authentication 155

Authentication Collaboration Consultant Team 155

Janet Fouts

AUGUST 31, 2016

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

Content 77

Content Marketing Tools Tips 77

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

DECEMBER 27, 2011

One of the fantastic things about the growth of social media is how it has widened our window on the world. She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. Shelly owns marketing and branding agency V3 Integrated Marketing.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JANUARY 12, 2017

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […].

Content 70

Content Marketing Social Media 70

Janet Fouts

APRIL 18, 2014

Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. How does mindfulness manifest in a social business? Better awareness of the needs of your market. Corporate Social Media social business'

Energy 144

Energy Social Media Social Networking Issues 144