Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JANUARY 29, 2010

What are your current marketing initiatives? So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? Do they have any idea how difficult social media marketing is? What are they?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Can you represent your brand via social without sounding like a novice? But I digress.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. Tags: mashups social media Old spice social media mashup. The Old Spice Man shot YouTube videos in response to people’s Tweets. He’s done over a 100 thus far and the effect has been nothing short of Viral Nirvana.

Mashup 205

Mashup Social Media Marketing YouTube 205

Direct Marketing Observations

NOVEMBER 14, 2013

Here’s a few excerpts: Dear _ It’s been awhile since we last talked, the most recent being when we held a social media summit meeting in your office with some of the other “social media” people in our area… …I continue to think about the impact that digital and social have on our kids.

Project 175

Project Social Media URL Meeting 175

Direct Marketing Observations

NOVEMBER 14, 2013

Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars? A better offer… social media Facebook snapchat' The answer is in this last headline.

Social Media 202

Social Media Facebook 202

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 22, 2011

The desire for different departments wanting to own the “rights&# to social media. Danny Wong , the co-founder and Lead Evangelist for Blank Label says that PR should own social media because that department knows “what the appropriate messages are for the company’s followers.”. Why do you think that is?

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s not about the numbers, never has been.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

AUGUST 31, 2011

Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. It sounds corny but it’s true.

Social Media 243

Social Media Curation Course SEO 243

Direct Marketing Observations

MARCH 21, 2016

All are on tenuous ground except for social media. Entertainment and social media are made for each other. Social Media is the spinach to the Popeye that is Entertainment. In a sense yes, but the key is social media, coupled with a an ample amount of balance. Self promotion right?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. 5) Need a good email marketing company ?

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

JANUARY 12, 2010

I got a call yesterday from a vendor selling a social media solution. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media. How to Fail at B2B Social Media. 6) Ever heard of Shamable , the no BS social media guide?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

SEPTEMBER 6, 2012

Thanks to the folks at MDG.

Social Media 221

Social Media Marketing ROI 221

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

DECEMBER 23, 2010

A few weeks ago I was selected as one of the Top Social Media Strategists to Watch in 2011. We’re excited to have you on our list of “ Top Social Media Strategists to Watch in 2011.” We will post this to our social media channels this week. Cristina Lepore, Marketing Coordinator. 451 Marketing, LLC.

Social Media 223

Social Media Project Groups Groups 223

Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. It’s actually a start. Does it work?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

MARCH 1, 2017

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

OCTOBER 28, 2010

I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. To outsource your social media activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

JUNE 21, 2011

You quit because, you see nothing gained and you claim that social media does not work. Your activities have tailed off because it takes too much work and you’re not seeing the results and you’re not convinced that social media works. You’ve created a blog and have added a few posts. You had no strategy.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

DECEMBER 1, 2011

They fear an employee that waxes on about their company in a negative manner off hours on Twitter or Facebook, or they fear the customer that complains about their company or number (2a) they fear the competition doing more with social media than they are. But why can’t organizations just move forward with social media?

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

JUNE 1, 2010

I was reading the post 7 social media truths you can ignore this morning when I was struck by one of the last things mentioned in the post which said, Provide Value. What does that look like in the online world of social media? Tags: social media Marketing marc meyer roi value relationships.

Social Media 189

Social Media ROI Course Team 189

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

APRIL 23, 2010

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. Tags: seo word of mouth word of mouth marketing social media Search marc meyer wom. Pretty much, right?

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? It was cool, different and most of all it was viral which is the holy grail for all digital marketers. As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? For me it was a mashup.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you drive social media work for clients?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 11, 2010

Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it. Tags: social media influence blogs marc meyer social media Social Networks YouTube. We can be easily punked. zilch.zero. zilch.zero.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. But some rules will still apply when the dust settles.

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

APRIL 12, 2012

I then thought, “There’s a lot of noise out there now, was it, or is it now because of social media? Did social media create the noise ?” ” Is social responsible for this? Social media is like that. The short answer is yes. Not at all. But I will end on this.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

Social Media 173

Social Media Radian6 Apple Marketing 173