Waxing UnLyrical

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“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Are you confused.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. This is the point of inbound marketing, social PR and (yes) authentic advocacy.

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Microvideo Will Dominate 2014

Waxing UnLyrical

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

Instagram 212
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Monday Roundup: Building Your Business Community

Waxing UnLyrical

Even though it’s more than a year old, Maggie McGary ‘s post is a must-read for anyone considering a career in community management. Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role. Taking Your Blog Post Series on the Road.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Lisa Larranaga Denten is the social media manager of Cision US. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195
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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

He does social media management for KimberMedia and does marketing/PR for @bgckids. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He also blogs.

Privacy 198
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To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

He does social media management for KimberMedia and does marketing/PR for @bgckids. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He also blogs.

Questions 157